KSRO

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1350 AM KSRO
KSRO logo.jpg
City of license Santa Rosa, California
Broadcast area Santa Rosa, California
Branding 1350 KSRO
Slogan The News and Talk of Sonoma County
Frequency 1350 kHz
First air date 1936
Format News Talk Information
Audience share 3.2, #8 (Fa'07, R&R[1])
Power 5,000 watts
Class B
Facility ID 22881
Transmitter coordinates 38°26′22.00″N 122°44′51.00″W / 38.4394444°N 122.7475000°W / 38.4394444; -122.7475000Coordinates: 38°26′22.00″N 122°44′51.00″W / 38.4394444°N 122.7475000°W / 38.4394444; -122.7475000
Callsign meaning K Santa ROsa
Affiliations NBC News Radio, Premiere Radio Networks, Dial Global
Owner Lawrence Amaturo
(Amaturo Sonoma Media Group, LLC)
Webcast Listen Live
Website ksro.com

KSRO (1350 AM) is a radio station broadcasting in a News Talk Information format. KSRO is licensed in Santa Rosa, California, and serves the Santa Rosa area. The station is currently owned by Lawrence Amaturo, through licensee Amaturo Sonoma Media Group, LLC,[2] and features programing from NBC News Radio, Premiere Radio Networks and Dial Global.[3]

History[edit]

KSRO was founded in 1936 by Ernest L. Finley, owner of the Santa Rosa Press Democrat. The Ownership of the Radio Station later passed to Finley's wife Ruth when he died in 1942.[4] The station achieved some popularity in 1943 when an actual broadcast was included in Alfred Hitchcock's film Shadow of a Doubt, filmed on location in Santa Rosa.[5]

KSRO began broadcasting Santa Rosa Junior College football games in 1939, when the school joined the Northern California Junior College Conference. This initiated a fifty year relationship with a championship season.[6]

In the 1950s and 1960s, KSRO played "Top 40" music. Its strong signal carried through the mountainous regions of the county. It was one of the few stations that could be received in the Russian River resort area. Like many AM stations, the increasing popularity of FM resulted in KSRO's change of format to news, and talk.[7]

KSRO is currently home to The Drive with Steve Jaxon, Sonoma County's only live daily talk show. Weekdays from 3-6PM, The Drive is a variety talk show featuring all the newsmakers of the day, as well as live music, authors, and comedians. In 2012, The Drive's weekly "Wine Wednesday" segment was nominated for a Taste Award for Best Food or Drink Radio Broadcast. [8]

References[edit]

  1. ^ "Santa Rosa Market Ratings". Radio and Records. 
  2. ^ "Sonoma County group buys KSRO". The Press Democrat. 
  3. ^ "KSRO Facility Record". United States Federal Communications Commission, audio division. 
  4. ^ pressdemocrat.com
  5. ^ Universal Home Video
  6. ^ santarosa.edu
  7. ^ Eyewitness account by Robert E. Nylund[vague]
  8. ^ "Winners & Nominees". The Taste Awards. 

External links[edit]