KSSX

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KSSX
KOGO957.png
City of license Carlsbad, California
Broadcast area San Diego, California
Branding 95.7 KISS FM
Slogan "Today's Rhythm and All the Best Throwbacks"
Frequency 95.7 MHz (also on HD Radio)
95.7-2 (Country music)
First air date August 22, 1965
Format Rhythmic AC
ERP 36,000 watts
HAAT 202 meters
Class B
Facility ID 67664
Callsign meaning KISS X
Former callsigns KARL (1965-1979)
KKOS (1979-1995)
KUPR (1995-1997)
KMCG (1997-1998)
KMSX (1998-2001)
KJQY (2001-2002)
KOCL (2002-2004)
KUSS (2004-2011)
KOGO-FM (2011-2013)
Former frequencies 95.9 MHz (1965-1995)
Owner Clear Channel Communications
Sister stations KGB-FM, KHTS-FM, KIOZ, KLSD, KMYI, KOGO
Webcast Listen Live
Website 957kissfm.com

KSSX (95.7 FM), also known as 95.7 KISS-FM, is a Rhythmic AC-formatted radio station design for san diego and licensed to Carlsbad, California. KSSX is one of the seven San Diego stations owned and operated by Clear Channel Communications. The station's studios are located in San Diego's Kearny Mesa neighborhood on the northeast side, and the transmitter is in La Jolla.

History[edit]

This station has its roots as a Class A (local) station at 95.9 MHz known as KKOS, which was previously known as KARL (a MOR station from 1965-1979) and KUPR. During this period the station had various formats, including adult contemporary, CHR, and AAA.

On September 15, 1995, the station upgraded to Class B status, moved to 95.7 MHz, and became KUPR, still keeping the AAA format. In November 1996, the station stunted by playing 10,000 country songs in a row, ironically using the name they would adopt to their eventual flip to country, as "New Country 95.7". On March 5, 1997, the station became KMCG "Magic 95.7" with an adult R&B format.

The station was sold by Nationwide Communications to Jacor/Citicasters (later to be acquired by Clear Channel), and subsequently on October 5, 1998, it became KMSX "Mix 95.7" (meanwhile the "Magic" R&B format was moved to 92.5 XHRM). KMSX began with a hot AC format and then changed to 1980s music on November 10, 2000. On November 21, 2001, the station swapped formats and call letters with "K-Joy" 94.1 (also owned by Clear Channel), and became KJQY, playing oldies from the 1960s and 1970s. On January 3, 2002, the station became known as KOCL "Kool 95.7", until January 5, 2004, when Clear Channel moved the oldies format to 99.3 FM (which then changed on September 1, 2005 to a Spanish oldies station, "La Preciosa" XHOCL-FM). The country music format on 99.3 was moved here, and 95.7 FM became KUSS "US 95.7". The station now broadcasts in HD Radio. KUSS HD2, 95.7-2, aired classic country music. On March 20, 2008, the station was rebranded as "New Country 95.7".

The country format on KUSS disappeared on November 7, 2011 at 7:00 AM in favor of simulcasting KOGO (AM 600).[1][2] The final song on "New Country" was "The Dance" by Garth Brooks. On November 14, 2011, KUSS changed their call letters to KOGO-FM.

The simulcast ended on November 16, 2012, at 7:00 pm, when KOGO-FM began airing a stunt of Christmas music.[3] This was most likely due to the fact that, unlike many other talk radio stations across America that simulcast programming on the FM dial, the FM simulcast never improved KOGO's ratings. The stunt lasted until December 26, 2012 at 9:57 AM, when, after playing "Silent Night" by Josh Groban, the station flipped to Rhythmic Oldies, branded as "95.7 KISS FM", with a logo based on sister station KIIS-FM in Los Angeles and format mirrored in the style of KISQ/San Francisco, WMOV-FM/Norfolk, and KHHT/Los Angeles. "KISS FM" launched with "Kiss" by Prince, followed by "You Should Be Dancing" by the Bee Gees. KOGO-FM is currently competing against longtime Rhythmic Oldies outlet XHRM-FM, who, ironically, started their format on 95.7 in 1997 before moving to 92.5 FM in 1998. KOGO-FM plays more soft rock (from artists like Hall and Oates and Wham!), new wave (from artists like OMD), and rock (from artists like Stray Cats) hits than XHRM-FM, which has a heavy Hispanic composition added to their music mix.

In mid-February 2013, the station began including more 1990s, 2000s and recurrent songs, prompting a shift towards Rhythmic AC. On February 22, KOGO-FM changed their call letters to KSSX to match the "KISS" branding. After being jockless for the first 3 months, the station added Chio (formerly of XHITZ-FM) as their morning show host on April 8, as well as adding Sean Sarille to evenings (he has since departed from the station), Shelley Wade in middays, Louie Cruz in afternoons and Beto Perez in nights.

Changes[edit]

On November 16, 2013, KSSX flipped once again to Christmas music, but has kept the "KISS-FM" name and "The Rhythm Of San Diego" slogan, confirming the format will return after the holidays. At Midnight on December 26, after playing "Santa Claus is Coming to Town" by James Taylor, KSSX reverted back to their normal format with Eminem's "Lose Yourself." In the process, the station also unveiled a new slogan: "Today's Rhythm and All the Best Throwbacks", and adjusted their format by dropping all 1970's and 1980's tracks, with an increased emphasis on 1990's, 2000's, and today. The reason for the shift was continued low ratings throughout the year (when compared to XHRM, KSSX usually had shares mid-to-low 1's in the San Diego market), as well as the success of the revival of the Rhythmic AC format in markets such as Boston, Seattle, and up until January 2014, Chicago, each of which have similar playlists to KSSX.[4]

Airstaff[edit]

The current lineup (As of April 2014) is as follows:

  • Morning Show (6am-10am): Chio In The Morning - Chio Acosta
  • Mid-Day (10am-3pm): Shelley Wade
  • Afternoon Drive (3pm-8pm): Louie Cruz
  • Nighttime (8pm-12am): Beto Perez
  • Midnight (12am-6am): Lisa St. Regis
  • Program Director: Louie Cruz

[edit]

KUSS.jpg

References[edit]

External links[edit]