KSYC-FM

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KSYC-FM
KSYC-FM Radio Logo 2010.png
City of license Yreka, California
Branding FM 103.9, The Country Station
Slogan "Siskiyou Country"
Frequency 103.9 MHz
Translator(s) 92.1 K221BK (Etna)
98.9 K255AK (Happy Camp)
First air date June 1, 1983 (as KYRE at 97.7)
1995 (as KSYC-FM at 103.9, moved over from KSYC 1490)
Format Country
ERP 10,000 watts
HAAT 719 meters
Class C1
Facility ID 15314
Former callsigns KYRE (1983-1995)
Former frequencies 97.7 MHz (1983-1995)
Owner Buffalo Broadcasting
Webcast Listen Live
Website ksyc1039.com

KSYC-FM (103.9 FM) is a country music formatted radio station based in Yreka, California, owned and operated by Buffalo Broadcasting.

History[edit]

The station was founded in the 1970s by Dalmatian Enterprises, Inc., which also owned KSYC-AM 1490, the original country music station in Siskiyou County. The new station was given the call letters KYRE and licensed to operate at frequency 97.7 FM. It signed on the air on June 1, 1983 and played the pop/rock format with George Calvin Booth as the station's program director and main on-air talent. In the latter years of KYRE, it was promoted as "Hot Hits Y98".

The station was purchased in 1995 by Siskiyou Radio Partners, Inc., and the call letters were changed to KSYC-FM as a way of moving the country music format over to the FM band and make way for the fast-growing news/talk format on the AM station. The frequency was also moved from FM 97.7 to FM 103.9 that same year. The station's program director became Kevin Sponsler, who was PD of the AM station before the switch. KSYC-FM quickly replaced rival KWHO-FM as the county's only country music station when that station was sold to Huth Broadcasting in 1997 and KWHO's music format changed from country to hot adult contemporary.

KSYC-FM was sold to Four Rivers Broadcasting in 2000, as was KSYC, KMJC, and KMJC-FM and later KWHO (from Huth Broadcasting) in 2001. It was then sold to Jamison-Wolf Broadcasting in 2008 along with sister station KNTK (now KSIZ). The station's general manager is Lee Jamison and program director is once again Kevin Sponsler, who served that position previously from 1995 to 2003. Local news is featured hourly in the mornings with news director Rick Martin anchoring and longtime news veteran Corky Small in the afternoons.

The station was rumored to have been sold to Jefferson Public Radio in the fall of 2010, but the sale never went through. When the rumors were true of the pending purchase, the Siskiyou County Board of Supervisors voted against the sale and JPR withdrew its offer.[1] The station was then acquired on March 1, 2011, by local and longtime residents of Siskiyou County, Mark and Cindy Baird, to continue that long standing tradition of excellence in broadcasting. The company is known as Buffalo Broadcasting.[2]

Local sports[edit]

KSYC has the flagship station for Yreka High School football and basketball since the very beginning. They featured 30-plus-year veteran announcer Mark McAllister on the play-by-play and the late Al Reichenbach on the color commentary during the early 2000s. McAllister has since retired and Reichenbach has since died.

Talent[edit]

  • Kevin Sponslor (6 a.m.-12 noon)
  • Susanna Fox (12 noon-6 p.m.)
  • Joe Kesterson (6 p.m.-9 p.m.)
  • Lia Knight (national syndication) (9 p.m.-6 a.m.)

Alumni[edit]

  • George Calvin Booth (afternoon talent, 1995-2000) (formerly of KYRE-FM 97.7 "Hot Hits Y98")

Translators[edit]

KSYC-FM also broadcasts on the following translators:

Call sign Frequency
(MHz)
City of license ERP
W
Class FCC info
K221BK 92.1 Etna, California 37 D FCC
K255AK 98.9 Happy Camp, California 47 D FCC

See also[edit]

References[edit]

External links[edit]

Coordinates: 41°36′36″N 122°37′30″W / 41.610°N 122.625°W / 41.610; -122.625