KYDA

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KYDA
City of license Azle, Texas
Broadcast area

Dallas-Fort Worth Metroplex/Gainesville/ Bowie/Decatur/Sherman/

Jacksboro/Ardmore
Branding Air 1
Slogan Positive Hits
Frequency 101.7 MHz
First air date 1967 (as KDSX)
Format Christian rock
ERP 92,000 watts
HAAT 620 meters
Class C
Facility ID 28122
Callsign meaning Your DAllas Station
Former callsigns KDSX (1967-1975)
KDSQ (1975-1995)
KDVE (1995-1997)
KIKM (1997-1999)
KZMP (1999-2003)
KTCY (2003-2013)
Affiliations Air 1
Owner Educational Media Foundation
Webcast Listen Live
Website air1.com

KYDA (101.7 FM) is a radio station based in the Fort Worth, Texas, area that plays Air 1 programming. The station is licensed to Azle, Texas, with a transmitter site located north of Decatur, Texas. It is currently owned by Educational Media Foundation, whom purchased this station from Liberman Broadcasting in early November 2012. Air1 is a contemporary hit radio (CHR) radio network in the United States, playing Contemporary Christian music.

History[edit]

These call letters were first selected by Tony Rodriguez son of Spanish Radio Pioneer Marcos Rodriguez, Sr. and assigned to 104.9 FM in Pilot Point. Tony Rodriguez made the frequency famous in the early 1990s by being the first radio station in America to play All Beatles music. Tony later sold KTCY 104.9 to his brother Marcos A. Rodriguez.

Liberman Broadcasting, a Spanish-language media company, bought out some of Entravision's radio assetts on August 4, 2006.[1] Before KTCY-FM was bought by Liberman Broadcasting, the station played the same Spanish-language pop music but with different DJs and programming. On May 12, 2007, the station's branding name was changed from "Concierto 101.7" to the branding name "XO 101.7". Prior to "Concierto" name, the station used "SuperEstrella 101.7". The station continues to be operated by Libermann and with the same DJs and programming but under a new name. "Concierto 101.7"'s" solgan was "La música se escucha mejor, en Concierto! 101.7!" Now, the station's slogan is "La música romantica de tu generación, XO, 101 punto 7." However, since May 2008, the station's slogan has been "La música de tu generación" and "La música romantica de tu generación". Near the end of February in 2009, the XO's slogan changed to "Música romantica, todo el día". Furthermore, more ballads and love songs have been added to the playlist.

In early 2012, KTCY has shortly returned to Latin Pop and rebranded the station as "Baila 101.7" [Baila is translated to "Dance"]. It competed head-on with CBS Radio-owned KMVK Mega 107.5 and Univision Radio-owned KDXX Máxima 99.1. "Baila 101.7" previously broadcast music Sunday through Friday for a full 24 hours. However on Saturday morning, the 7 to 10AM timeslots were reserved for Infomercials. The station ran jockless throughout its 1-year tenure.

Previous 'Baila ident used until February 8th, 2013.

It was announced on November 5 that Educational Media Foundation, owner of Christian Contemporary K-LOVE and Christian Rock Air1, would expand to the Dallas/Fort Worth area by purchasing KTCY from Liberman for $6 million. As CBS-owned classic hits station KLUV 98.7 owns the "K-Love" branding in the Dallas/Fort Worth market, it is assumed that the station will be using the "Air1" satellite feed to avoid confusion.[2] As of February 8, the station is off the air to make way for EMF's takeover. EMF reserved the KYDA call letters (now implemented as of late February 2013) for the current format that launched at 4 PM on February 12, 2013.[3]

References[edit]

External links[edit]

Coordinates: 33°26′13″N 97°29′06″W / 33.437°N 97.485°W / 33.437; -97.485