KTUX

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KTUX
City of license Carthage, Texas
Broadcast area Shreveport, Louisiana
Branding 99X
Slogan The Rock Station
Frequency 98.9 MHz
Format Album Oriented Rock
ERP 100,000 watts
HAAT 219 meters
Class C1
Facility ID 35688
Transmitter coordinates 32°23′19″N 94°1′10″W / 32.38861°N 94.01944°W / 32.38861; -94.01944Coordinates: 32°23′19″N 94°1′10″W / 32.38861°N 94.01944°W / 32.38861; -94.01944
Owner Townsquare Media
(Townsquare Media Shreveport License, LLC)
Sister stations KEEL, KRUF, KVKI, KWKH, KXKS
Webcast Listen Live
Website therockstation99x.com

KTUX (98.9 FM) is a radio station licensed to Carthage, Texas, and serving the Shreveport area. It plays the active rock format. The station is currently owned by Townsquare Media.

KTUX began life on April 1, 1985, debuting as a contemporary hit radio station, "Fun Radio Tux 99." The week before Tux 99 officially debuted, the 98.9 frequency continuously played the 1966 novelty song by Napoleon XIV "They're Coming to Take Me Away, Ha-Haaa!" The first official song played on Tux 99 was "When Doves Cry" by Prince. The KTUX studios were originally located in Carthage, Texas, and the station targeted the Carthage-Longview-Marshall market. Within the bounds of Top 40 hits, the station occasionally altered the ratios of its playlist through the early 1990s; each of these "format changes" was preceded by a stunting event, with the station playing the Napoleon XIV novelty song on constant repeat for several days. The song was occasionally played on normal rotation as well, acting as a sort of theme song for the station.

Around 1993 the station underwent a drastic format and branding change. This format switch was to a wide-ranging rock format, with an alternative rock or "grunge" influence. This format soon yielded to a more traditional album-oriented rock format, accompanied by a stunting event which featured Billy Idol's "Rebel Yell" on repeat, in anticipation of the station's new "The Rebel Rocker, 99X" slogan. It was around this time that KTUX moved its studios and most of its operations to Shreveport, and began targeting the Shreveport-Bossier City market, even though the city of license remained Carthage. During the 1990s, KTUX mixed several different rock formats, ranging from AOR to active rock, alternative rock, and even classic rock.

Around 2000 the station featured yet another change. While the format stayed the same, the name of the station was changed to "Rock 99."[when?] This name lasted only for a few years, in which it was switched back to "99X," what it currently is today.

On Air Personalities[edit]

  • Mornings- Free Beer and Hot Wings 5-9 A.M.
  • Middays- Puff 9-2 P.M
  • Afternoons- Gonzo 2-7 P.M.


In 2006 and 2007, Nick and Drew were Radio & Records nominees for Best Active Rock Show/Personality.Both Nick and Drew were named Edison Media Research's Top 30 Under 30 in radio.

The station's lineup in the 1980s included morning DJ "Shotgun" Ken Shepherd, notable as the father of blues guitarist Kenny Wayne Shepherd.

External links[edit]