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KUPD logo.png
City of license Tempe, Arizona
Broadcast area Phoenix, Arizona
Branding 98 KUPD
Slogan "Arizona's Real Rock"
Frequency 97.9 MHz (also on HD Radio) 97.9-2 KDUS The Fan
First air date June 1, 1960
Format Active Rock
HD2: KDUS simulcast
ERP 100,000 watts
HAAT 494 meters
Class C
Facility ID 65166
Transmitter coordinates 33°19′58″N 112°3′53″W / 33.33278°N 112.06472°W / 33.33278; -112.06472Coordinates: 33°19′58″N 112°3′53″W / 33.33278°N 112.06472°W / 33.33278; -112.06472
Owner Hubbard Broadcasting, Inc.
(Phoenix FCC License Sub, LLC)
Webcast Listen Live
Website 98kupd.com

KUPD (97.9 FM, "98 KUPD") is a radio station broadcasting an Active rock format. Licensed to Tempe, Arizona, USA, the station serves the Phoenix, Arizona, area. The station is currently owned by Hubbard Radio, a division of Hubbard Broadcasting, Inc. of St. Paul, Minnesota. Its studios are located in Tempe and its transmitter is in South Mountain Park.


Phoenix rock metal band Back From Ashes performing at KUPD UFest in September 2011

Prior to its evolution to Active Rock in the 1980s, KUPD's previous formats included Top 40, MOR, Easy listening and Adult Contemporary. In the 1990s it became the sister station to KDKB-FM and KSLX-FM after being purchased by Sandusky Radio, which also owns stations in Seattle, Washington. Along with sponsoring the majority of hard rock concerts in the Phoenix-metro area, the station also holds its own annual concert events "U-fest" and the recent addition "The End of Summer Scorcher," usually around late-September. The station has invited notable hard rock acts to play the show each year. In recent years it has been headlined by acts such as Alice In Chains in 2008, Sevendust in 2009, Three Days Grace in 2010 and Papa Roach in 2011. KUPD has been nominated as the "Major Market Radio Station of the Year" for a RadioContraband Rock Radio Award in 2011 and 2012. In July 2014, websites were registered that show 97.9 may soon adopt the current format of sister station KDKB as Rock 97.9, 97.9 Rock, 97 Rock, Rock 97, or 97.9 Rocks, while the latter may flip to Alternative. [1]


Their current weekday schedule:

  • Holmberg's Morning Sickness 5:30AM - 10:00AM (John Holmberg, Brady Bogen, That other guy {Creepy-E}, and producer Dick Toledo)
  • Larry McFeelie 10:00AM - 2:00PM
  • Fitz Madrid 2:00PM - 7:00PM
  • Shan Man 7:00PM - 12:00AM
  • Bret Vesely 12:00AM - 5:30AM

HD radio[edit]

KUPD's HD Radio signal is multiplexed. The main signal is a simulcast of KUPD's Hard Rock programming. The second channel carries KDUS The Fan, a valley AM sports talk radio station.


External links[edit]