|City of license||Portland, Oregon|
|Broadcast area||Portland, Oregon|
|Branding||98.7, The Bull|
|Slogan||"#1 For New Country"|
|First air date||June 6, 1948 (as KPOJ-FM)|
|Callsign meaning||CoUPLe; KU-PortLand|
|Former callsigns||KPOJ-FM (1948-1968)
|Former frequencies||98.7 MHz (1948-1964)
98.5 MHz (1964-1997)
|Sister stations||KBFF, KINK, KUFO, KXTG, KXL-FM|
KUPL (98.7 FM) is an American commercial broadcast radio station based in and licensed to Portland, Oregon, playing country music. The station is owned by Alpha Broadcasting, which purchased CBS Radio's Portland station cluster in August 2009. Its studios are located in downtown Portland, and its transmitter is in Portland's west hills.
KUPL began on June 6, 1948 as KPOJ-FM on 98.7 FM and moved to 98.5 FM on March 27, 1964. On August 15, 1968, KPOJ-FM changed call letters to KPOK-FM. On July 11, 1973, KPOK-FM changed call letters to KUPL-FM and aired a beautiful music format until March 16, 1984, when it switched to its current country format as "K98, Continuous Hit Country". On September 4, 1997, KUPL-FM moved from 98.5 FM to 98.7 FM. On September 16, 2010, the "-FM" suffix was removed from the station's call letters.
In March 2011, the station reverted to branding as "98-7 KUPL, #1 For The Most New Country".
On January 10, 2013 the station changed its branding to "98.7, The Bull".
- Official KUPL website
- Query the FCC's FM station database for KUPL
- Radio-Locator information on KUPL
- Query Nielsen Audio's FM station database for KUPL