||This article may require copy editing for grammar, style, cohesion, tone, or spelling. (May 2014)|
|Corona/Los Angeles, California
|City of license||Corona, California|
|Branding||Telemundo 52 (general; read as "Telemundo Cincuenta y Dos")
Noticiero Telemundo 52 (newscasts)
|Channels||Digital: 39 (UHF)
Virtual: 52 (PSIP)
52.2 Exitos TV
(NBC Telemundo License LLC)
|First air date||June 29, 1966|
|Call letters' meaning||KVEA = watch (in Spanish)|
Comcast SportsNet Bay Area
Comcast SportsNet California
|Former callsigns||KMTW-TV (1966–1968)
|Former channel number(s)||Analog:
52 (UHF, 1966–2009)
|Former affiliations||independent (1966–1985)
|Transmitter power||1000 kW|
|Public license information:||Profile
KVEA, virtual channel 52 (UHF digital channel 39), is a Telemundo owned-and-operated television station broadcasting in Los Angeles, California, United States. It is licensed to Corona and serves as Telemundo's West Coast flagship station. The station is owned by the NBCUniversal Owned Television Stations subsidiary of NBCUniversal, as part of a duopoly with NBC owned-and-operated station KNBC (channel 4). The two stations share studios located at Universal Studios Hollywood at Universal City. KVEA's transmitter is located atop Mount Wilson.
The station first signed on the air on June 29, 1966 as an independent station KMTW-TV. It was founded by Mount Wilson Broadcasting owned by Saul Levine, who had planned to expand into the television market. Levine sold the station's license to Kaiser Broadcasting, which owned UHF independents in several large media markets, before the station's debut. It was the third commercial UHF station in Los Angeles, after KIIX-TV (channel 22, now KWHY-TV) and KMEX-TV (channel 34). Kaiser changed channel 52's call letters to KBSC-TV, which stands for Kaiser Broadcasting Southern California." (The KMTW call letters now apply to a MyNetworkTV affiliate in Wichita, Kansas.)
KBSC was never a serious competitor against established independents KTLA (channel 5), KHJ-TV (channel 9, now KCAL-TV), KTTV (channel 11) and KCOP (channel 13). Not only was the station on the UHF band during a period when few television receivers were equipped to receive UHF broadcasts, but there simply was not enough programming inventory to go around, even in a market as large as Los Angeles.
The station operated on a half-day schedule, usually signing on in the early afternoon and leaving the air in the late evening. KBSC offered a general entertainment format featuring cartoons, short films, sitcoms and classic movies. Programming on weekday afternoons was aimed directly at children, with Japanese cartoons dubbed into English (including Speed Racer, Kimba the White Lion, Ultraman, Johnny Sokko and Gigantor), along with compilations of comedy short subjects by The Three Stooges and The Little Rascals.
KBSC also aired some programs produced by other Kaiser stations, such as WKBD's The Lou Gordon Program, whose weekly episode was shown at least twice weekly on Saturdays and Sundays in the early 1970s. Programs rarely flowed directly from one to the next; most of the children's programming was punctuated by long breaks consisting of a shot of the station's logo, along with the call letters and cities of license, backed by the Bert Kaempfert single That Happy Feeling. The logo depicted a black number 52 joined together at the top within the shape of a white television screen, a typical logo style among most Kaiser stations. The logo shot and song began the broadcast day as well.
In 1976 Kaiser exited broadcasting and sold all its stations to its partner, Field Communications, with the exception of KBSC and its Cleveland station WUAB (the latter was sold to Gaylord Broadcasting). KBSC was not included in the deal due to its low ratings and lack of growth potential and the fact that Los Angeles had seven commercial VHF stations; it was sold instead to Oak Communications.
The general entertainment format initially remained the same from noon sign-on to sign-off. By April 1977, general entertainment programming ran from noon to 7:00 a.m. Capitalizing on the subscription television boom occurring in many large and mid-sized markets at the time, channel 52 became the Los Angeles area outlet of ONTV, which carried movies and live sports and whose programming aired after 7:00 p.m. on weekdays and after 2:00 p.m. on weekends.
In 1978 the station switched to a 24-hour schedule, running ONTV from 6:00 p.m. to 6:00 a.m. daily. From 6:00 a.m. to noon, the station ran public affairs and religious programs. Initially general entertainment programming was retained from noon until the start of ONTV programming in the evening. In the summer of 1979, KBSC sold its entertainment programming inventory to KTLA. The station retained religious programs from 6:00 to 9:00 a.m., along with ONTV after 6:00 p.m., and began to run Spanish-language programming from 9:00 a.m. to 6:00 p.m. on weekdays and from 9:00 a.m. to 1:00 p.m. on Saturdays. English-language religious programming ran on Sundays from 6:00 a.m. to 1:00 p.m.
In 1980 the station expanded its Spanish programming to 6:00 a.m. to 6:00 p.m. on weekdays and 6:00 a.m. to 12:00 p.m. on weekends, with ONTV programming filling the rest of the day. In 1982 the station started showing only ONTV or a scrambled signal 24 hours a day.
In September 1985 KBSC was sold to Miami-based NetSpan, which became Telemundo in 1987. It was the first mainland U.S. station owned by Telemundo at the network's launch. The ONTV service was subsequently dropped, and the station's call letters were changed to KVEA (The KBSC call letters are currently used by a low-powered America One affiliate in Brookings, Oregon). The call letters can be understood to represent the Spanish phrase "Que vea," meaning "You should see."
NBC purchased Telemundo in 2001, creating a triopoly with NBC owned-and-operated station KNBC and Spanish-language independent station KWHY (channel 22, now a MundoFox affiliate). (Los Angeles and San Francisco are the only markets where a company can legally own three stations, due to Federal Communications Commission rules permitting ownership of more than two stations in markets with a minimum of 20 full-power television stations.) KVEA's news, promotions and senior management operations moved to NBC's Burbank studio facility. In the spring of 2014, the KVEA news team moved to Universal City, where it shares a newly-built broadcast facility with sister station KNBC-TV.
The station's digital channel is multiplexed:
|Channel||Video||Aspect||PSIP Short Name||Programming|
|52.1||1080i||16:9||KVEA-HD||Main KVEA-DT programming / Telemundo|
On June 12, 2009, KVEA-TV shut down its analog signal on UHF channel 52, as part of the federally mandated transition from analog to digital television, in which the high-band UHF channels (52-69) were removed from broadcasting use. The station's digital signal remained on its pre-transition UHF channel 39, using PSIP to display KVEA-TV's virtual channel as 52 on digital television receivers.
KVEA presently broadcasts 12 hours of locally produced newscasts each week, with two hours on weekdays and one hour each on Saturdays and Sundays. In addition, the station produces a news magazine program titled Acceso Total, which airs weekday mornings at 10 a.m., and the public affairs program Enfoque Los Ángeles (a local version of the Telemundo discussion program Enfoque), which airs Sundays at noon.
The KVEA news department, which initially had broadcast at 6 p.m. and 11 p.m. on weekdays following the station's acquisition by Telemundo, expanded its offerings on January 15, 2001, in order to compete with Spanish-language news powerhouse KMEX. New anchors and reporters were introduced, and the station debuted a weekday morning news program, Buenos Días Los Angeles, from 6 a.m. to 7 a.m., to accompany the two evening newscasts.
After the terrorist attacks of September 11, 2001, the station expanded Buenos Días to two hours, starting at 5 a.m. The revamped evening newscasts were anchored by Mexican native Azalea Iniguez, Ruben Luengas, a veteran Mexican journalist and former CBS Telenoticias reporter, and weather anchor/feature reporter Sal Morales, who joined KVEA from its San Francisco sister station KSTS and served as a substitute anchor for Luengas. California Highway Patrol officer Guillermo Preciado later joined the newscasts as a traffic reporter. The news team's new lineup introduced the idea of "familia unida" ("united family") implemented by news director Al Corral, who based the concept on his belief that Hispanics are loyal to what they know and will shy away from getting anything (including news) from other sources. The team's instant chemistry provided a rating boost, and Buenos Días became a major competitor to KMEX's morning newscast, Primera Edicion. Iniguez was later moved to an anchor position on Buenos Días.
KVEA then launched Noticiero 52, with new graphics, new music, and a new anchor team: Lucia Navarro (formerly at the Houston sister station KTMD), Vicente Calderon (a reporter from Tijuana) and Mario Solis. The immensely popular Solis left after a disagreement with station management and later became the weekend sports anchor at KNBC. (Solis now also hosts a weekend talk show on liberal talk radio station KEIB.) Solis was replaced by Mauricio Cardenas. Calderon in turn was moved to the newly acquired independent station KWHY-TV (channel 22), to anchor its 10 p.m. newscast alongside Pilar Gariboto. Navarro was joined by former Telemundo and Telenoticias anchor Raul Peimbert, who later left the station to take a government position in his native Mexico. The rapid lineup changes made it difficult for viewers to familiarize themselves with the news team, which had a negative impact on ratings. Management heralded the arrival of longtime Univision anchor Eduardo Quezada to join Navarro at 6 p.m. and 11 p.m. In early 2006 Navarro and Quezada were moved from the 11 p.m. newscast to a new program, anchored by Luengas, who was now competing with his former colleague Peimbert, who had returned to Southern California as evening anchor at KMEX.
KVEA also aimed to compete on weekends, launching evening newscasts anchored by former weeknight anchor Mirthala Salinas and former TV Azteca anchor Eduardo Blancas, joined by weather anchor Carolina Davalos. Salinas eventually left the anchor desk and was replaced by Azucena Gomez. Blancas was laid off when Claudia Trejos, formerly KTLA weekend sports anchor, joined KVEA. Trejos later moved to Telemundo's news division in Hialeah, Florida, but is no longer with the network.
In 2006 Eduardo Quezada left KVEA. That same year the station re-branded its 11 p.m. newscast as En Contexto, anchored by Luengas. The format change proved to be a success, and the program went on to win several journalism awards. Replacing Luengas on Buenos Días was Adrian Garcia Marquez, a sports announcer and formerly KVEA weekend sports anchor, who joined Iniguez on the program. The new Buenos Días team also included entertainment reporter Victor Cordero and weather anchor Ericka Pino. After a successful ratings run the station appointed a new team for the program in the summer of 2007. Garcia Marquez was let go and moved on to Fox Sports. Soon after, Iniguez took a leave of absence for personal reasons. Buenos Días thereupon began struggling in the ratings.
Also in 2006, NBC's 2.0 restructuring plan for its broadcast properties resulted in layoffs among on-screen and behind-the-scenes personnel. Reporter Osmin Rodriguez and KWHY anchor Vicente Calderon were both laid off. Jose Ronstadt took over as anchor of the newscasts. On July 3, 2007, a scandal erupted when Los Angeles Mayor Antonio Villaraigosa admitted to the Los Angeles Daily News that he had been having an extramarital affair with KVEA reporter Mirthala Salinas. As a result Telemundo's Miami management replaced station general manager Manuel Abud with interim GM Mike Rodriguez, general manager of the Miami sister station WSCV. News director Al Corral was placed on a two-month leave of absence, along with Salinas. Rodriguez was tasked with rebooting the troubled news department and boosting employee morale, but made it clear that he would not be taking the job permanently for family reasons.
On September 15, 2007, KVEA became the second Spanish-language television station in the United States (after Reno-based KAZR-CA, now a CW affiliate), and the sixth television station in the Los Angeles market, to begin broadcasting its local newscasts (as represented by Buenos Días Los Angeles) in high definition.
In 2009, due to difficulties with parent company NBC, Buenos Días was cancelled. Its anchors became reporters and were joined by former KWHY anchor Dunia Elvir, who had provided morning updates during ¡Levántate! (now known as Un Nuevo Día). Elvir's 1 p.m. program on KWHY was also cancelled, as well as the morning show. However, the acquisition of NBCUniversal by Comcast in the same year eventually resulted in the return of Buenos Días in 2011. In 2014, that program moved to the 5 a.m. time slot.
The 2014 relaunch of the Telemundo network resulted in further changes to the news team, along with a new studio, a new network-wide graphics package, and a shift in the time slot for the weekend newscast from 6 to 5:30 p.m. (which had been selected for all Telemundo stations). The station's news operation was refocused on the two evening newscasts, which included investigative reporting of a wide range of stories. Most anchors once again became reporters, while a new anchor, Edgar Munoz, joined the previous chief anchor, Ana Patricia Candiani. Buenos Días Los Angeles added Julio Vaqueiro to the team and Estefanía Iglesias. It also expanded to 5am; sister station WNJU-TV also expanded to 5am. In February 2014 they added Denny Alfonso as their investigative and consumer reporter to lead the newscast segment Telemundo 52 Responde. On September 18, 2014, Telemundo announced the launch of a 5:30 p.m/4:30 p.m. newscast to all 14 stations locally. This means KVEA will debut a 5:30 p.m. newscast Monday-Friday starting November 3, 2014. On September 25, 2014, the 11 p.m. newscast beat rival station KMEX-TV in ratings for the first time in 27 years .
Notable current on–air staff
- Dunia Elvir - weekday mornings anchor on Buenos Días Los Ángeles (5-7 a.m.); also weather anchor
Notable former on-air staff
- Telemundo52.com - Portada
- Query the FCC's TV station database for KVEA
- BIAfn's Media Web Database -- Information on KVEA-TV