|Corona/Los Angeles, California
|City of license||Corona, California|
|Branding||Telemundo 52 (general; read as "Telemundo Cincuenta y Dos")
Noticiero Telemundo 52 (newscasts)
|Channels||Digital: 39 (UHF)
Virtual: 52 (PSIP)
52.2 Exitos TV
(NBC Telemundo License Company)
|First air date||June 29, 1966|
|Call letters' meaning||KVEA = watch (in Spanish)|
|Former callsigns||KMTW-TV (1966–1968)
|Former channel number(s)||Analog:
52 (UHF, 1966–2009)
|Former affiliations||independent (1966–1985)
|Transmitter power||1000 kW|
|Public license information:||Profile
KVEA, virtual channel 52 (UHF digital channel 39), is a Telemundo owned-and-operated television station serving Los Angeles, California, United States that is licensed to Corona; it serves as the West Coast flagship station of the network. The station is owned by the NBCUniversal Owned Television Stations subsidiary of NBCUniversal, as part of a duopoly with NBC owned-and-operated station KNBC (channel 4). The two stations share studios located at The Burbank Studios on West Alameda Avenue in Burbank, KVEA's transmitter is located atop Mount Wilson.
The station first signed on the air on June 29, 1966 as independent station KMTW-TV. It was founded by Mount Wilson Broadcasting, owned by Saul Levine, who had planned to expand into television. Levine sold the station's license to Kaiser Broadcasting, which owned or would own UHF independents in several large media markets, before the station's debut. It was the third commercial UHF station in Los Angeles, after KIIX-TV (channel 22, now KWHY-TV) and KMEX-TV (channel 34). Kaiser changed channel 52's call letters to KBSC-TV, standing for Kaiser Broadcasting Southern California" (the KMTW call letters now reside on a MyNetworkTV affiliate in Wichita, Kansas).
KBSC was never a serious competitor against established independents KTLA (channel 5), KHJ-TV (channel 9, now KCAL-TV), KTTV (channel 11) and KCOP (channel 13). Not only was the station on the UHF band during a period when few television receivers were equipped to receive UHF broadcasts, there simply was not enough programming inventory to go around, even in a market as large as Los Angeles. The station operated on a half-day schedule, usually signing on in the early afternoon and leaving the air in the late evening. KBSC offered a general entertainment format featuring cartoons, film shorts, sitcoms and classic movies. Programming on weekday afternoons was aimed squarely at children, with Japanese cartoons dubbed into English including Speed Racer, Kimba the White Lion, Ultraman, Johnny Sokko and Gigantor along with compilations of comedy short subjects by The Three Stooges and The Little Rascals. KBSC also aired some programs produced by other Kaiser stations, such as WKBD's The Lou Gordon Program, which the same episode for the week was shown at least twice weekly in the same timeslot on Saturdays and Sundays in the early 1970s. Programs rarely flowed from one to the other; most of the children's programming was punctuated by long breaks consisting of a shot of the station's logo backed by the Bert Kaempfert single, That Happy Feeling. The logo, depicting a black number 52 joined together at the top within the shape of a white television screen (a typical logo style among most Kaiser stations), along with the call letters and cities of license together with the song started the broadcast day as well.
In 1976, Kaiser exited broadcasting, and sold all its stations to its partner, Field Communications, with the exceptions of KBSC and its Cleveland station WUAB (the latter of which was sold to Gaylord Broadcasting). KBSC was not included in the deal due to its low ratings and lack of growth potential due to the fact that Los Angeles had seven commercial VHF stations; it was sold instead to Oak Communications. The general entertainment format remained from its noon sign-on to sign-off initially. Later in April 1977, general entertainment programming ran from noon to 7:00 a.m. Capitalizing on the subscription television boom occurring in many large and mid-sized markets at the time, channel 52 became the Los Angeles area outlet of ONTV (which carried movies and live sports), airing after 7:00 p.m. on weekdays, and after 2:00 p.m. on weekends.
In 1978, the station switched to a 24-hour schedule, running ONTV from 6:00 p.m. to 6:00 a.m. daily. The station ran public affairs and religious programs from 6:00 a.m to noon. General entertainment programming remained for a little while longer from noon to 7 p.m. In the summer of 1979, KBSC sold its entertainment programming inventory to KTLA. The station retained religious programs from 6:00 to 9:00 a.m. and ONTV after 6:00 p.m., and began to run Spanish language programming from 9:00 a.m. to 6:00 p.m. on weekdays and from 9:00 a.m. to 1:00 p.m. on Saturdays. English language religious programming ran on Sundays from 6:00 a.m. to 1:00 p.m.
In 1980, the station expanded its Spanish programming to 6:00 a.m. to 6:00 p.m. on weekdays and 6:00 a.m. to 12:00 p.m. on weekends with ON-TV programming filling the rest of the day. In 1982, the station started showing only ON-TV or a scrambled signal 24 hours a day.
In September 1985, KBSC was sold to Miami-based NetSpan, which became Telemundo in 1987. It was the first mainland U.S. station owned by Telemundo at the network's launch. The ON-TV service was subsequently dropped, and the stations call letters were changed to KVEA (the KBSC call letters are currently used by a low-powered America One affiliate in Brookings, Oregon).
NBC purchased Telemundo in 2001, creating a triopoly with NBC owned-and-operated station KNBC and Spanish language indepependent station KWHY (channel 22, now a MundoFox affiliate) (Los Angeles and San Francisco are the only markets where a company can legally own three stations, due to Federal Communications Commission rules that permit ownership of more than two stations in markets with a minimum of 20 full-power television stations); KVEA's news, promotions and senior management operations migrated to NBC's Burbank studio facility.
The station's digital channel is multiplexed:
|Channel||Video||Aspect||PSIP Short Name||Programming|
|52.1||1080i||16:9||KVEA-HD||Main KVEA-DT programming / Telemundo|
KMEX-TV shut down its analog signal, over UHF channel 52, on June 12, 2009, the official date in which full-power television stations in the United States transitioned from analog to digital broadcasts under federal mandate. The station's digital signal remained on its pre-transition UHF channel 39. Through the use of PSIP, digital television receivers display the station's virtual channel as its former UHF analog channel 52, which was among the high band UHF channels (52-69) that were removed from broadcasting use as a result of the transition.
KVEA presently broadcasts 12 hours of locally produced newscasts each week (with two hours on weekdays and one hour each on Saturdays and Sundays); in addition, the station produces a newsmagazine program titled Acceso Total, which airs weekday mornings at 10 a.m. and the public affairs program Enfoque Los Ángeles (a local version of the Telemundo discussion program Enfoque), which airs Sundays at 12 p.m.
On January 15, 2001, KVEA launched a news department in order to compete with Spanish language news powerhouse KMEX. The station debuted a weekday morning news program, Buenos Dias Los Angeles, along with evening newscasts at 6 and 11 p.m. After the terrorist attacks of September 11, 2001, the station expanded Buenos Dias to two hours, starting at 5:00 a.m. The evening newscasts were originally anchored by Mexican native Azalea Iniguez and veteran Mexican journalist and former CBS Telenoticias reporter Ruben Luengas, and weather anchor/feature reporter Sal Morales, who joined KVEA from San Francisco sister station KSTS and served as a substitute anchor for Luengas. California Highway Patrol officer Guillermo Preciado later joined the newscasts as a traffic reporter. This concept began the element of "familia unida" ("family united") implemented by news director Al Corral, who based the concept on the belief that Hispanics are loyal to what they know and will shy away from getting anything from another source, including news. The team's instant chemistry resulted in decent ratings; Buenos Dias, meanwhile, became a major contender to KMEX's morning newscast, Primera Edicion. Iniguez was later moved to anchoring position on Buenos Dias.
KVEA then launched Noticiero 52, with new graphics, new music, and a new anchor team: Lucia Navarro (formerly of Houston sister station KTMD), Vicente Calderon (a reporter from Tijuana) and Mario Solis. The immensely popular Solis left after a disagreement with station management and later became weekend sports anchor at KNBC (Solis now also hosts a weekend talk show on liberal talk radio station KTLK); Solis was replaced by Mauricio Cardenas. Calderon in turn was moved to newly acquired independent station KWHY-TV (channel 22), to anchor its 10:00 p.m. newscast alongside Pilar Gariboto. Navarro was joined by former Telemundo and Telenoticias anchor Raul Peimbert, who later left the station to take a government position in his native Mexico. Viewers were never able to familiarize themselves with the afternoon news team, resulting in low ratings. Management heralded the arrival of longtime Univision anchor Eduardo Quezada to join Navarro at 6:00 and 11:00 p.m. In early 2006, Navarro and Quezada were moved from the 11:00 p.m. newscast to a new program to be anchored by Luengas, who was now competing with former colleague Peimbert, who returned to Southern California as evening anchor at KMEX.
KVEA also aimed to compete on the weekends, launching evening newscasts anchored by former weeknight anchor Mirthala Salinas and former TV Azteca early prime anchor Eduardo Blancas, joined by weather anchor Carolina Davalos. Salinas eventually left the anchor desk and was replaced by Azucena Gomez; Blancas was laid off, with former KTLA weekend sports anchor Claudia Trejos joining KVEA, although Trejos left for to Telemundo's news division in Hialeah, Florida (she is no longer with the network).
In 2006, Eduardo Quezada left KVEA. That same year, the station rebranded its 11:00 p.m. newscast as En Contexto, anchored by Luengas; the format changed proved to be a success and the program went on to win several journalism awards. Replacing Luengas on Buenos Dias was sports announcer and former KVEA weekend sports anchor Adrian Garcia Marquez, who joined Iniguez on the program; the new Buenos Dias team also included entertainment reporter Victor Cordero and weather anchor Ericka Pino. After a successful ratings run, the station appointed a new team for the program in the summer of 2007. Garcia Marquez was let go and moved on to Fox Sports. Soon after, Iniguez took a leave of absence for personal reasons. Buenos Dias began struggling in the ratings afterwards.
Also in 2006, NBC's 2.0 restructuring plan for its broadcast properties resulted in layoffs with on-screen and behind-the-scenes personnel. Reporter Osmin Rodriguez and KWHY anchor Vicente Calderon were both laid off; Jose Ronstadt took over as anchor of the newscasts. On July 3, 2007, a scandal erupted when Los Angeles Mayor Antonio Villaraigosa admitted to the Los Angeles Daily News that he had been having an extramarital affair with KVEA reporter Mirthala Salinas. As a result, Telemundo's Miami management replaced station general manager Manuel Abud with interim GM Mike Rodriguez, general manager of Miami sister station WSCV; news director Al Corral was placed on a two month leave of absence, alongside Salinas. Rodriguez was faced with the task of rebooting the troubled news department and boosting employee morale,. Rodriguez though has made it clear that he is not taking the job permanently, as his wife lives in the East coast of the United States and has a home in Miami, FL.
On September 15, 2007, KVEA became the second Spanish-language television station in the United States (after Reno-based KAZR-CA, now a CW affiliate), and the sixth television station in the Los Angeles market to begin broadcasting its local newscasts in high definition.
- Ana Patricia Candiani - weeknights at 6 and 11 p.m.
- Dunia Elvir - weekday mornings on Buenos Días Los Ángeles (6-7 a.m.)
- Edgar Muñoz - weeknights at 6 and 11 p.m.
- Johana Suárez - weekends at 5:30 and 11 p.m.; also host of Enfoque Los Ángeles
- Julio Vaqueiro - weekday mornings on Buenos Días Los Ángeles (6-7 a.m.)
- Estefanía Iglesias - weather anchor; weekday mornings on Buenos Días Los Ángeles (6-7 a.m.), also weekday morning traffic reporter
- Alejandro Navarro - sports anchor; weeknights at 6 and 11 p.m.
- Azucena Gómez - general assignment reporter
- Gabriel Huerta - general assignment reporter
- Azalea Iñiguez - general assignment reporter
- Dinorah Pérez - general assignment reporter
- Martín Plascencia - Orange County reporter
- Acceso Total
- Jéssica Carrillo - co-host
- Elva Saray - co-host
Notable former on-air staff
- Telemundo52.com - Portada
- Query the FCC's TV station database for KVEA
- BIAfn's Media Web Database -- Information on KVEA-TV