Programming on NewsTalk 1290 includes Rush Limbaugh, Glenn Beck, Sean Hannity, Mark Levin, Robert Pratt, Herman Cain, Coast to Coast AM and more.
Local programming includes Joe Tom White's "Rise and Shine Show", which airs weekdays from 6am-8am central. The show is co-hosted by Mike Campbell and Mike Hendren. Rise and Shine launched on KWFS-AM in 1993. Joe Tom White has been a radio personality in Wichita Falls since 1959, beginning his career at KWFT-AM 620.
Mike Campbell has co-hosted "Rise and Shine" since the shows inception. White and Campbell spent a short time on-air together at KGTM 990 (formerly KNIN-AM) in the mid-1980s and from 1985 to 1990 hosted "Country Morning" on KAUZ TV-6. Mike Hendren joined "Rise and Shine" on 1290 in August 2001.
Mike Hendren also serves as the station's Program Director and News Director. He is also Public Service Director for all four Townsquare Media stations in the Wichita Falls market. He and Trey Sralla co-host "Texoma Weekend" (Saturday's 10am-11am central).
KWFS-AM 1290 is the oldest, continuously broadcasting radio station in the city, having been on-air since 1949.