|City of license||Topeka, Kansas|
|Broadcast area||Topeka, Kansas|
|Branding||99.3 the Eagle|
|First air date||1992 (as KESC-FM)|
(after its previous moniker, "Quick 99.3")
|Former callsigns||KESC-FM (1992-1996)|
(Cumulus Licensing, LLC)
|Sister stations||KMAJ-FM, KDVV, KMAJ (AM)|
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This was a temporary set of call letters.
1993-1996: KWIC - Quick 99.3
The KWIC call letters were first assigned June 30, 1993. The station went on the air in April of 1994.
1996-1999: KWIC - Hot 99.3
This was fed from ABC's Platinum Gold service.
1999-2004: KWIC - Oldies 99.3
Cumulus swapped formats between 99.3 and 102.9. KWIC picked up the satellite oldies format, although they added local hosts for morning drive and middays. 102.9 picked up a locally-based Top 40 format. But the oldies on 99.3 was faring much, much better.
2004-present: KWIC - 99.3 the Eagle
Soon after a local country station received a new owner, we got this suspicious format change from Cumulus, which cut into two of their other stations, KDVV and KMAJ-FM. I suspected at the time the owner of that country station had designs on a format change of their own to cut in to KDVV or KMAJ. KWIC has rated in the middle-to-upper part of the ratings for most of its span.
Beginning with the 2014-15 season, KWIC, along with KMAJ (AM) (1440), will be home to the Kansas Jayhawks football and basketball (men/women's) teams. Previously, the games had been aired on WIBW (AM) (580).
- Official website
- Query the FCC's FM station database for KWIC
- Radio-Locator information on KWIC
- Query Nielsen Audio's FM station database for KWIC