KWID

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KWID
City of license Las Vegas, Nevada
Broadcast area Las Vegas metropolitan area
Branding 101.9 La Buena
Frequency 101.9 MHz
First air date 1963 (as KRGN)
Format Spanish Adult Hits
ERP 47,000 watts
HAAT 579 meters
Class C
Facility ID 55503
Callsign meaning K WILD - taken from former hip-hop station Wild 102
Former callsigns KRGN (1963-1970s)
KFMS (1970s-2003)
Owner Lotus Communications
(Texas Lotus Corp.)
Webcast Listen Live
Website labuenalv.com

KWID (101.9 FM) is a Spanish language radio station out of Las Vegas and the station is branded as 101.9 La Buena. Owned by Clear Channel Communications, the station's studios are in the unicorporated community of Spring Valley in Clark County and its transmitter is on Black Mountain in Henderson.

This is a reassignment of a callsign. The original KWID was a shortwave radio station based in San Francisco, California, commissioned by the federal government in World War II to reach an international audience. It served as the basis for what later became the Voice of America.

History[edit]

A bus stop advertisement for KWID

101.9 FM signed on as easy listening KRGN in 1963.

In the early 70s, it flipped to KFM 102 under the call letters KFMS and played an automated Top 40 format. From 1978-1980, KFMS played a well-rounded AOR format.

On January 1, 1981, KFMS flipped to country still under the name KFM 102, drawing the ire of the AOR listeners. A month later, KENO FM-92 switched to AOR, and later became KOMP.

In early 2000, KFMS flipped to top 40/CHR 101.9 KISS FM, KFMS broadcast Rick Dees' morning radio program in the morning and Buck Head Show for evenings. Buck Head was later syndicated back to Star 98.7 until he was eventual transferred to the Los Angeles Market.

The grouping of 102.7 FM KIIS in Los Angeles, 1220 AM KIIS in Santa Clarita, 97.7 FM KAVS in the Antelope Valley, 105.3 FM KYHT in Barstow/Victor Valley, and 101.9 FM KFMS in Las Vegas created a nearly continuous coverage of KIISFM between Los Angeles and Las Vegas. However, KFMS was branded as KISS instead of KIIS.

As time went on KFMS began adding more local DJs like Kate and Rick Kelly from 93.1 FM and after KYHT flipped to Y105 in 2001, KFMS discontinued simulcasting programming from KIIS in Los Angeles, became more Hip hop leaning, and began a local morning show hosted by Trejo and Nikki, but still continued airing the nationally syndicated Rick Dees Weekly Top 40 program.

In December 2002, 101.9 KISS FM signed off, and began stunting for several days, airing a seemingly endless repeat of Guns N' Roses' "Welcome to the Jungle". Once the dust cleared in January 2003, 101.9 FM became Rhythmic CHR Wild 102, Where Hip Hop Lives and changing the call letters to KWID. Station management claimed "we got tired of playing Avril Lavigne and Britney Spears".

In late 2004, KWID flipped to Mexican oldies La Preciosa 101.9. After Lotus Communications took over, the branding changed to La Buena 101.9.

External links[edit]

Coordinates: 35°56′44″N 115°02′34″W / 35.9455°N 115.0428°W / 35.9455; -115.0428