In 1997, Salem Communications bought KEWS 94.9 of Arlington, Texas and made it into a Christian Talk format as KWRD-FM The Word 94.9. KWRD-FM moved to 100.7 on December 22, 2000 by trading places with sister station KLTY.
KWRD-FM's former general manager Peter Thomson helped Salem start the station in 1997. Thomson previously ran the sales department for KLTY 94.1 (Christian music) from 1990 to 1996. Thomson previously worked at 92.5 KAFM (now KZPS) in the early 80s and 94.9 KHYI of Arlington under the name "Sonny In The Morning". Scott Wilder and Lauren Lintner joined The Word in 1997 to do a talk show in the afternoon. Their program was cancelled by the new General Manager, John Peroyea. They both previously worked at KLTY. Scott Wilder now has a program on 1190 KFXR of Dallas.