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City of license St. Louis, Missouri
Broadcast area St. Louis, Missouri
Branding 1380 The X
Slogan Xtreme Talk Radio
Frequency 1380 kHz
First air date 1927 (as KWK)
Format Talk
Power 5,000 watts day
1,000 watts night
Class B
Facility ID 74579
Transmitter coordinates 38°45′01″N 90°09′46″W / 38.75028°N 90.16278°W / 38.75028; -90.16278Coordinates: 38°45′01″N 90°09′46″W / 38.75028°N 90.16278°W / 38.75028; -90.16278
Former callsigns KWK (1927-1984)
KGLD (1984-1992)
KASP (1992-1994)
WKBQ (1994-1995)
KRAM (1995-1996)
WKBQ (1996-1998)
KKWK (1998)
KZJZ (1998-1999)
KSLG (1999-2012)
Affiliations Yahoo! Sports Radio
Owner Simmons Media Group
Webcast Listen Live
Website 1380thex.com

KXFN (1380 AM, "1380 The X") is a talk radio station, operating from St. Louis, Missouri. The station has used this format since June 2014. Prior to switching to an all-sports format, KXFN was a religious broadcasting radio station.

KXFN, along with sister station KFNS, flipped to a talk/comedy format on May 1, 2013. As 590 developed a more common talk format, 1380 aired a female-oriented talk format.[1][2]


KXFN began broadcasting in 1927 as KWK. KWK was the Mutual Broadcasting System affiliate in St. Louis for most of its existence until August 1969 when the station switched from standards to an R&B format.

KWK's claim to national fame was a film clip where a disc jockey at the station is seen smashing one of Elvis Presley's records and declaring "rock and roll has got to go!"--a clear sign that KWK had veered away from the rock format. This clip can be seen in the 1981 film "This Is Elvis".

In 1973, the station went off the air until late-1978, when it returned as a Top 40 station, and in March 1979 it began simulcasting with WWWK-FM (106.5). The two stations kept simulcasting until KWK became KGLD (an oldies station) in June 1984. On January 1, 1992, KGLD changed from an oldies station to all-sports KASP. The station went back to simulcasting with 106.5 FM (which had since become WKBQ-FM) in 1993. After eleven years of using various formats, including Gospel music, KSLG switched to its current sports format.

On December 3, 2007, KSLG switched affiliations from ESPN Radio to Fox Sports Radio with the "Team 1380" branding.

On July 1, 2010, Grand Slam Sports, owner of fellow St. Louis sports station KFNS, announced its intention to purchase KSLG pending FCC approval and that it would begin managing the station immediately under a local marketing agreement. This resulted in the return of The Jim Rome Show to the St. Louis market after an absence of approximately a year.[3]

On June 20, 2012, KSLG changed their call letters to KXFN.

On May 1, 2013 KXFN changed their format to talk, branded as "1380 The Woman".

On March 10, 2014 KXFN changed their format to sports, with programming from Yahoo! Sports Radio.

On April 1, 2014 KXFN changed their format to talk/sports, branded as "1380 The X, Xtreme Talk Radio". Remaining staff from KFNS was shifted to KXFN in October 2014 as that station went silent.


KSLG (AM) logo.png (Station's logo under previous "Team 1380" branding)


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