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City of license Lubbock, Texas
Broadcast area Lubbock, Texas
Branding Magic 93.7 FM
Slogan Numero Uno Tejano Hit Station
Frequency 93.7 MHz
Format Tejano
ERP 100,000 watts
HAAT 226 meters
Class C1
Facility ID 55062
Former callsigns KSEL-FM (1980−1987)
KKIK (1987−1993)
Owner Ramar Communications
Webcast [1]
Website magic937.fm

KXTQ-FM, "Magic 93.7 FM" is a Spanish contemporary format serving the Lubbock area. It began in the 1950s as KSEL-FM. It was on and off several times through the decade. In 1958 the station was sold to an investor group that included George H.W. Bush. KSEL-FM was sold at the same time to station employees mssrs Rochestor, Kyle and Henderson and renamed KRKH-FM. Power was 9,600 watts at 155 feet from one of the towers at 904 east Broadway (the KSEL AM towers).

KRKH and KSEL (AM) came back under common ownership in 1961 when the stations were acquired by one time state rep R.B. Mac McAlister and his son future Lubbock mayor Bill. KRKH-FM was renamed KSEL-FM. Its power was increased to 100,000 watts and height increased to 736 feet from the 84th and L tower of KAMC (TV).

Formats included Big Band and Standards in the early sixties (including host Misty Fincher); rock music in the late sixties; Drake Chenault's Great American Country in the early seventies; TM Stereo Rock from 1977 to 1983; local AOR until 1988 when calls changed to KKIK and format went to country. After a bankruptsy in the late '80s the stations were sold to Ramar Communications. A short while later format changed to Tejano music.


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Coordinates: 33°18′29″N 101°31′19″W / 33.308°N 101.522°W / 33.308; -101.522