KYKY

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KYKY
Y98 - KYKY.jpg
City of license St. Louis, Missouri
Broadcast area Greater St. Louis
Branding Y98
Slogan Today's Best Music'
Frequency 98.1 MHz FM
First air date 1960 (as KSTL-FM)
Format Hot Adult Contemporary
ERP 90,000 watts
HAAT 309 meters
Class C1
Facility ID 20358
Former callsigns KSLQ, KRCH, KSTL-FM
Owner CBS Radio
(CBS Radio Stations Inc.)
Sister stations KMOX, KEZK-FM
Webcast Listen Live
Website y98.com

KYKY is an FM radio station serving the St. Louis, Missouri radio market. The current format of the station is Hot Adult Contemporary. It operates at 98.1 MHz. KYKY is owned by CBS Radio, which also owns soft rock station KEZK-FM and the market's dominant news, talk and sports station, KMOX-AM. KYKY operates from studios located on Market St., east of U.S. 40/I-64, and transmits from an FM radio tower in Shrewsbury, Missouri.

History[edit]

KYKY began as KSTL-FM around 1960; KSTL-FM was sold in 1967 and changed to KRCH-FM, but changed its call-letters to KSLQ five years later when it was purchased by Bartell Broadcasting. Bartell owned legendary Top 40 stations such as KCBQ in San Diego and WOKY in Milwaukee and was enjoying huge ratings with WDRQ-FM in Detroit in the fast growing FM Top 40 format of the 1970s. KSLQ later adjusted its format to adult contemporary around 1981 and the call letters were changed once more in October 1982 to the current KYKY (Y98). Shortly thereafter, KYKY was purchased by EZ Communications, which maintained the Adult Contemporary format.

In the early 1990s, EZ Communications was purchased by ARS Radio who later sold the station to Infinity Broadcasting, later known as CBS Radio, and shifted to Hot AC. Since March 1979, KYKY has been the home of the Phillips & Company (originally Phillips & Wall) morning show, hosted by long-time St. Louis radio host Guy Phillips. Phillips was inducted into the St. Louis Radio Hall of fame in 2005. In January 2010, KYKY's slogan was changed from "Your Music, Your Y98" to "More Music. Better Variety". As of December 2010, KYKY is making changes to become more Adult Top 40 leaning and has changed their slogan to "Today's Best Music".

Special events[edit]

In September 2005, KYKY, KEZK (Soft Rock, 102.5FM), and television partners KSDK and KETC simulcast a telethon for Hurricane Katrina relief that raised more than $5 million. The telethon featured an appearance by John Goodman, a native of Affton, Missouri who now calls New Orleans, Louisiana home and whose family was actually missing for a time during the storm's peak. Sheryl Crow, a native of Kennett, Missouri, and her then-fiancé Lance Armstrong urged viewers to call when they were interviewed by telephone from the region.

On-air staff[edit]

Phillips & Company Morning Show
-Guy Phillips
-Courtney Landrum
-Kevin "The Intern" Berghoff
-Jen Myers
-Lance Hildebrand with Traffic

Middays
-Jill Devine

Afternoons
-Paul Cook
-Lance Hildebrand with traffic

Evenings


Nights
-Stel Pontikes


Weekends
Gary Dean

Danya

Ryan O'Hara

External links[edit]

Coordinates: 38°34′24″N 90°19′30″W / 38.5734°N 90.3251°W / 38.5734; -90.3251