KZND-FM originally signed on as KZND-LP in 1999 on 87.7 FM. KZND-LP was a low power television station marketed as an FM radio broadcast station taking advantage of the fact that the audio of TV channel 6 can be heard on 87.7 FM. On March 30, 2006, KZND-LP began to simulcast on 94.7 FM. This significantly expanded the station's coverage area.
This simulcast also allowed the station to be included in the Arbitron ratings, as Arbitron does not rate LPTV stations. Secondly, some radios cannot tune to 87.7 FM, so ownership hoped that a more "mainstream" frequency would bring in new listeners.