KDLW (FM)

KDLW

City of license	Los Alamos, New Mexico
Broadcast area	Santa Fe, Albuquerque and Northern New Mexico
Branding	omg! Radio
Slogan	Hit Music
Frequency	106.7 MHz
First air date	1987
Format	Mainstream Top 40
ERP	43,000 watts
HAAT	592 meters
Class	C0
Facility ID	65277
Owner	American General Media
Sister stations	KABG, KAGM, KARS (AM), KHFM, KKIM, KLVO
Webcast	Listen Live
Website	1067omgradio.com

KDLW (106.7 MHz) is a radio station licensed to Los Alamos, New Mexico. It is owned by American General Media and has a Mainstream Top 40 pop music format branded as "omg! Radio".

First OMG! logo on 97.7 from 2009-2011

OMG! was launched on August 24, 2009 on the 97.7 FM frequency with its mainstream top 40 format shifting away from an underperforming rhythmic top 40 that was previous airing on that station for more than a year and a half. OMG! competes against KKOB-FM 93.3 for listeners. On January 31, 2011 OMG! began broadcasting on the 106.7 signal which has less static in most of the Albuquerque area than 97.7 as well as extending its reach to areas in northern New Mexico including Santa Fe. The broadcast on 97.7 ended on February 17.

Personalties on OMG! include Jeff and Jamie in the morning as well as Justin Case afternoons and Vanilla John at night.

History for 106.7

For more than a decade 106.7 FM was home to an Oldies format for northern New Mexico as KBOM-FM ("K-Bomb", Oldies blast from the past!). In 2000 it would be acquired by American General Media which already had its own oldies station KABG-FM 98.5. However, the K-Bomb format would relocate to the 94.7 frequency in Santa Fe, although AGM would acquire that station as well and would bring a permanent end to K-Bomb in 2002.

In early 2001 AGM would launch "The Planet" on 106.7 as KKPL-FM with an adult oriented alternative rock format. However, soon after its debut, Citadel Communications, a major player in the Albuquerque/Santa Fe radio market, would change two of its stations to rock formats including a similar format on 103.3 FM as well as a classic rock station to compete against Clear Channel which had dominated most of the areas rock radio market. This would put KKPL in competition with about six other area rock stations for advertising revenue.

Therefore in late September 2001 after only nine months on the air AGM had thrown in the towel and changed 106.7 to a Spanish language music format as "Radio Sol" with call letters KZNM-FM. Initially "Sol" had emulated the long running format on local public radio station KANW-FM 89.1 which features New Mexico based Spanish language music artists. The commercial effort did not succeed and the format on KZNM would eventually shift to Spanish oldies in 2004. KZNM was consistently the lowest arbitron rated FM station in the Albuquerque radio market and failed to make a couple ratings books for Albuquerque.

106.7 FM's broadcast was upgraded to 43 kW in early 2007, it previously broadcast at 15 kW.

In March 2007 it switched to Regional Mexican as "La Ley", but in November 2007 AGM moved its other Regional Mexican station KLVO-FM "Radio Lobo" from 97.7 FM to 106.7 FM.

KLVO was launched in early 1995 on 97.7 FM and had been the top arbitron rated Spanish-language radio station in Albuquerque for many years, but its competitor, Univision owned KJFA "La Jefa", had turned up efforts to compete with Lobo in early 2007. It had moved to a stronger signal and added the Piolin morning program, which has resulted in better ratings and creating a more competitive battle in the format. 106.7 has a similar coverage area as 105.1 La Jefa but uses less than half the power as the 100 kW signal on 105.1. The new signal along with other programming changes proved to be ineffective as KJFA would go on to become the top Regional Mexican music station and often the top rated Spanish-language radio station in the market. KLVOs arbitron ratings would continue to sink to dramatic lows by the end of the 2000s far trailing KJFA and other area Spanish-language radio stations. The format was dropped on January 31, 2011 after about 16 years on the air.

External links

• omg! Website
• Query the FCC's FM station database for KDLW
• Radio-Locator information on KDLW
• Query Arbitron's FM station database for KDLW