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KZUP logo
Baton Rouge, Louisiana
Branding Z-TV
Channels Digital: 19.1 (UHF)
Affiliations Independent
Owner White Knight Broadcasting
(operated under a SSA by
Nexstar Broadcasting Group)

(Knight Broadcasting of Baton Rouge License Corp.)
Founded August 4, 1999
Call letters' meaning UPN (Former affiliation)
Sister station(s) WVLA-TV, WGMB-TV, WBRL-CD
Former callsigns W19AW, KBTR-LP, WZUP-19
Former affiliations UPN (1999-2003) IND (2003-2008), RTV (2008-2012)
Transmitter power 10 kW

KZUP-CD is the local low-powered, Class-A independent station in Baton Rouge, Louisiana, previously affiliated with the Retro Television Network. It transmits its digital signal on UHF channel 20 from a transmitter in Addis, Louisiana, while it operates from studios shared with WVLA-TV, WGMB-TV and WBRL-CD at Perkins Rowe Town Center in Baton Rouge. It is owned by White Knight Broadcasting, and is sister station to the area's NBC affiliate, WVLA-TV. The station is seen via satellite through AT&T U-verse and on cable Cox Communications.

While "KZUP-CD" is the station's official calls, the station uses "KZUP-TV" for promotional purposes.


The station signed on the air in 1999 as a WZUP-13,[1] a UPN affiliate available only on cable (TCI and later Cox channel 13). It was the second UPN affiliate (of three) in the Baton Rouge area. When the station went over the air on November 26, 2002, it changed its call sign to KZUP-19--originally it was going to air on channel 21 and (WB affiliate WBRL-CA was on channel 19, but this assignment was short-lived.[2] Channel 19 was once used as a translator station for local station and original UPN affiliate WBTR, and when KZUP went on the air, WBTR moved to previously-unused channel 41.[3] It became an independent station after losing the UPN's rights to Raycom Media's WBXH-CA in 2003. As an independent, it called itself "Z-19," and it primarily aired African-American-centered programming like Good Times, The Fresh Prince of Bel-Air, and The Jeffersons. For brief periods in 2005, KZUP was used to air WVLA and WGMB programming when those two stations were converting to high-definition programming.[4] KZUP became an affiliate of Retro Television Network on September 15, 2008.[5] In 2012, for unknown reasons, White Knight Broadcasting dropped RTN from KZUP, and the station currently airs a mixture of infomercials and syndicated programming using its previous logo and branding, "Z-19," although RTV ids periodically air on the station mistakenly.

On April 24, 2013, ComCorp announced the sale of its entire group to the Nexstar Broadcasting Group. WVLA and KZUP were to be sold to Mission Broadcasting, but on August 13, 2014, Mission withdrew its application.[6] Nexstar will continue to operate WVLA & KZUP under a shared service agreement, with sister stations WGMB and WBRL.[7] The sale was completed on January 1, 2015.[8]

KZUP is the official station of the Southern University athletic department.

Digital television[edit]

Channel Name Programming
19.1 KZUP-CA Main KZUP-CD programming


Syndicated programming on KZUP-CD includes Everybody Loves Raymond, Seinfeld, Family Guy', Family Feud, and TMZ on TV, among others.


  1. ^ "Information Please," Baton Rouge Advocate, September 12, 1999
  2. ^ "2 Cable Stations Go Over the Air," Baton Rouge Advocate, December 15, 2002
  3. ^
  4. ^ The Advocate, October 6, 2005
  5. ^ RTN press release
  6. ^ Application Info, CDBS Public Access, Federal Communications Commission, Retrieved 6 December, 2014.
  7. ^
  8. ^ Consummation Notice, CDBS Public Access, Federal Communications Commission, Retrieved 6 January, 2015.

External links[edit]