KZZA

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KZZA
LaBonita1067.png
City of license Muenster, Texas
Broadcast area

Dallas-Fort Worth Metroplex/Decatur/ Gainesville/Jacksboro/

Bowie/Sherman/Denison
Branding La Bonita 106.7
Slogan "...Solo Musica Bonita."
Frequency 106.7 MHz
First air date 1990
Format Regional Mexican
ERP 75,000 watts
HAAT 620 meters
Class C
Facility ID 23017
Transmitter coordinates 33°26′13.00″N 97°29′5.00″W / 33.4369444°N 97.4847222°W / 33.4369444; -97.4847222Coordinates: 33°26′13.00″N 97°29′5.00″W / 33.4369444°N 97.4847222°W / 33.4369444; -97.4847222
Callsign meaning KZZA = Casa (Previous format)
Former callsigns KXGM (1990-2002)
KKDL (2002-2005)
Owner Liberman Broadcasting
(Liberman Broadcasting of Dallas Licensee, LLC)
Sister stations KBOC, KNOR, KZMP-FM/AM
Also part of the Liberman Cluster: TV Station KMPX
Webcast Listen live
Website labonita1067.com

KZZA (106.7 FM, "La Bonita 106.7") is a radio station broadcasting an Regional Mexican format. Licensed to the suburb of Muenster, Texas, it serves the Dallas-Ft. Worth metropolitan area. It first began broadcasting in 1990 under the call sign KKDL. The station is currently owned by Liberman Broadcasting. Its transmitter is located in northern most Wise County near Greenwood, Texas. It is simulcasted on KMPX channel 29.10.

History[edit]

The station's roots began at 106.5 as a "great oldies" station with the call letters KXGM until 2001 when it moved to 106.7 and was sold to Entravision. However in exchange for the move it was agreed with HBC that it would not change to a Spanish format for five years.

So, in August 2002 it launched an English-language format, Dance Top 40, as KKDL (106.7KDL, "The Dance Leader" and later, "The Texas Party Station"). In 2004, it moved in a rhythmic Top 40 direction with a Hispanic rhythmic bias as KZZA, "CASA 106.7", in an attempt to target a younger 18-34 audience, mostly third-generation Hispanics. At first, its musical direction focused more along the lines of a typical rhythmic direction, but by 2006, KZZA began leaning more towards 'Hurban' product and less dependent on traditional rhythmic fare, resulting in the station going 'Hurban' full time.

Former Casa 106.7 Logo used 2004-2009.

On August 4, 2006, Liberman Broadcasting bought five radio stations including KZZA from Entravision Communications.[1]

However, after a year of 'Urban' programming and trying to challenge rival KFZO, KZZA began to shift back to a more conventional rhythmic direction. As a result of this, R&R and BDS moved KZZA back to the rhythmic panel in May 2007.

Of all the contemporary music stations in the Dallas-Fort Worth radio market, KZZA was the only one that features club mix shows every night of the week, unlike their competitors, who relegate it to the weekends.

On July 7, 2008 the station shifted back to Hispanic Rhythmic, leaving only Radio One's KBFB as the only rhythmic station in Dallas/Fort Worth. Although Casa 106.7 was broadcasting on a rimshot frequency, it has created a loyal following throughout their 5-year run. On April 6, 2009, the station again switched formats to Spanish Oldies as "La Bonita 106.7", currently running with one jock during the mornings. Ermilo Obiedo airs every morning from 7am-1pm. The rest of the programming is jockless with afternoon requests. This was due to KEGL changing formats back to active rock in 2007.

Slogans[edit]

  • The Dance Leader (2002-2003)
  • The Texas Party Station (2003-2004)
  • Where Latinos Live. (2004-2007)
  • Where Reggaeton Lives. (2006-2007)
  • Hip-Hop Y Mas. (2007-2007)
  • DF Dub's Party Station (2007-2008)

External links[edit]

References[edit]