On September 4th, 2013 the public image of Kaboom cereal took a negative turn when Depressive Blogger Ace noted that "Kaboom was for people -- children, I mean -- who had decided to give up on life. And it's a sad thing for a six-year-old to have already thrown in the towel and said, 'Ah well. The hopes and dreams of kindergarten are ultimately exposed as so much folly. Give me the Kaboom, Ma. I'm ready to settle.' "