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Kaikai Kiki evolved from an art production and promotion company into a collaborative vehicle for like-minded artists. Many of its artists are of a younger generation and have benefited from Kaikai Kiki's assistance in production, distribution and sale of their work, as well as the added exposure from participation in international exhibitions with Murakami serving as artist or curator.
The company's primary goals include the production and promotion of artwork, the management and support of select young artists, general management of events and projects, and the production and promotion of related merchandise. The company and its galleries represent a number of prominent international artists including Takashi Murakami, KAWS, Mark Grotjahn, Matthew Monahan, Anselm Reyle, Aya Takano, Chiho Aoshima, ob, MR. Chinatsu Ban, Rei Sato and Friedrich Kunath.
The company has offices in Tokyo and New York as well as affiliates in Berlin and Taiwan. 
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