Kalyan Jewellers

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Kalyan Jewellers
Type Private
Industry Jewellers
Successor(s) T.S. Kalyanaraman
Founded 1993
Founder(s) T.S. Kalyanaraman
Headquarters Thrissur, Kerala
Number of locations Pan India
Area served South India,
Key people T.S. Kalyanaraman
Products Jewellery
Revenue Increase INR94.73 billion (US$1.6 billion)
Owner(s) Kalyan Group
Employees 4,000
Website www.kalyanjewellers.net/

Kalyan Jewellers is the largest[1] jewellery chain in India. It is headquartered in Thrissur city, Kerala. T.S. Kalyanaraman is the Chairman and Managing Director. Kalyan Group is the holding company of Kalyan Jewellers. It employs around 4,000 people all over India. T.S. Kalyanaraman in 1993 started the first jewellery shop named Kalyan Jewellers in Thrissur with a capital of INR7.5 million (US$120,000). Later he expanded to 52 showrooms all over South India.[2][3][4][5][6][7][8][9][10]Bloomberg has valued Kalyan Jewellers at about $1 billion in January, 2013.[11]

Brand Ambassadors[edit]

Kalyan Jewellers showroom in Thrissur City, Kerala

Amitabh Bachchan, Manju Warrier, Aishwarya Rai Bachchan, Nagarjuna Akkineni, Prabhu Ganesan and Shivaraj Kumar are the brand ambassadors of the Kalyan Jewellers. Earlier Miss Universe 1994 Sushmita Sen was the ambassador. According to media reports, Aishwarya Rai Bachchan has charged INR100 million (US$1.7 million) per year for a two year deal with Kalyan. The advertising and marketing budget of Kalyan is around INR900 million (US$15 million).[12][13]

References[edit]

  1. ^ "The success story of Kalyan Jewellers". Rediff. Retrieved 2012-03-15. 
  2. ^ "The success story of Kalyan Jewellers". Rediff. Retrieved 2012-03-15. 
  3. ^ "Kalyan Jewellers in expansion mode". Business Standard. Retrieved 2012-03-15. 
  4. ^ "Kalyan Jewellers to open Kottyam store today". The Hindu. Retrieved 2012-03-15. 
  5. ^ "Nagarjuna opens Kalyan Jewellers showroom today". The Hindu. Retrieved 2012-03-15. 
  6. ^ "Kalyan Jewellers enters Karnataka with Hatrick Hero Shivaraikumar as their Brand Ambassador". This Week Bangalore. Retrieved 2012-03-15. 
  7. ^ "Nagarjuna is brand ambassador for Kalyan Jewellers". The Hindu Businessline. Retrieved 2012-03-15. 
  8. ^ "Sushmita Sen, Kalyan's brand ambassador". The Hindu. Retrieved 2012-03-15. 
  9. ^ "Kalyan Jewellers jet set on a ‘time machine'". The Hindu Businessline. Retrieved 2012-03-15. 
  10. ^ "Jewellers now flying high". The Hindu. Retrieved 2012-03-15. 
  11. ^ "Indian Jeweler Becomes Billionaire as Gold Price Surges". Bloomberg. Retrieved 2013-01-22. 
  12. ^ "Aishwarya or Sushmita for Kalyan Jewellers?". Pink Villa. Retrieved 2012-08-18. 
  13. ^ "Kalyan Jewellers charts expansion, with Rs 90 cr marketing budget". Campaign India. Retrieved 2012-08-18.