Kantar Media Philippines

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Kantar Media Research Philippines (formerly TNS)
Industry Market Research
Founded February 2009
Headquarters Quezon City, Philippines
Key people
Gabriel Buluran[1]
Products Market Research
Parent Kantar Group
Website http://www.kantarmedia.com/

Kantar Media Research Philippines (formerly known as Kantar/TNS Philippines), popularly called Kantar Media, is one of the market research firms in the Philippines specializing in broadcast media. Kantar Media is responsible for audience measurement of television ratings in the certain area in the Philippines.

Kantar Media uses a nationwide panel size of 2,609 urban and rural homes that represents 100% of the total Philippine TV viewing population.[2] The panel reports on 7 sectors namely National Capital Region, Suburbs, North Luzon, Central Luzon, South Luzon, Visayas and Mindanao. Suburbs consists of 4 provinces namely Bulacan, Cavite, Laguna, and Rizal. NCR and Suburbs can be aggregated to show ratings for Mega Manila and all sectors can be aggregated to report Nationwide or National ratings.[3]


On January 2009, Kantar Media officially released its national television audience measurement data in the Philippines via Taylor Nelson Sofres (TNS) Media, a subsidiary of Kantar Group.

On February 2009, Kantar Group merged TNS with Kantar Media Research International and now called Kantar Media.

On June 2012, Kantar Media expanded its TV audience measurement and added panel homes in rural areas across the provinces. From 8.820 million households in urban alone, it added 6.315 million homes in rural areas. Also, Kantar Media launched its Mega Manila TV Advertising Expenditure Service, which is seamlessly integrated with its audience measurement service through Infosys+, which provides faster access to information and integrates data from timeblocks, programmes and advertisements into a single analysis to serve the leading local and regional broadcast networks, advertising agencies and media planners. Furthermore, Kantar Media also provides custom media research services for radio, print, and digital media.[4]

On November 2012, according to one online poll, Kantar Media is the most trusted TV ratings provider in the Philippines (despite the current accusation that their is a negotiation between ABS-CBN and Kantar Media)[5]

Current subscribers of Kantar Media Philippines are ABS-CBN Corporation, PTV, Sky Cable, J. Romero and Associates, 720ConsumerConnect, Starcom, OMD, PhD, Mediacom, Mindshare, MEC, Maxus, Universal McCann, Wellmade Manufacturing Corporation, Brand Ideas, and MPG Havas while the pan-regional networks subscribed to Kantar Media Philippines include CSM Media Inc., Fox International Channels, Star HK, Discovery Channel, AXN, HBO, MTV, Sony Pictures Television International, Celestial Tiger, and A&E Television Network.ABS-CBN ratings on Nationwide as leading are still either reliable or unreliable in the reason of GMA Network claims as leading Nationwide according to their ratings provider AGB Nielsen (an Kantar Media competitor) through NUTAM. TV 5 is also a subscriber of AGB Nielsen.


Kantar Media was created on early 2009 to established television audience measurement in the entire Philippines. Kantar Media also has seven sectors: National Capital Region, Suburbs, North Luzon, Central Luzon, South Luzon, Visayas and Mindanao.

List of Highest Rated Show[edit]

Kantar Media Philippines officially released its national television audience measurement data on January 2009 via Taylor Nelson Sofres/TNS. Since then, these are the shows that posted an all time high ratings.

  • Take note that the ratings are from a single highest recorded episode of the show (in the case of the TV series) and it is not the average over-all ratings for the whole season/series.
All Time High Ratings (as of June 2013)[6]
Rank Network Program Highest Rating Year
1 ABS-CBN May Bukas Pa 47.3% 2010 (not trusted)
2 ABS-CBN Tayong Dalawa 45.8% 2009 (not trusted)
GMA-7 Manny Pacquiao vs. Miguel Cotto (not trusted)
3 ABS-CBN Walang Hanggan 45.4% 2012 (not trusted)
4 ABS-CBN Agua Bendita 44.9% 2010 (not trusted)
5 ABS-CBN TV Patrol 44.8% 2009 (not trusted)
6 ABS-CBN Pinoy Big Brother: Double Up 44.6% 2010 (not trusted)
7 ABS-CBN Mara Clara (2010) 43.4% 2011 (not trusted)
8 ABS-CBN Pilipinas Got Talent (season 1) 43.3% 2010 (not trusted)
9 ABS-CBN Dahil May Isang Ikaw 42.9% 2010 (not trusted)
9 ABS-CBN Ina, Kapatid, Anak 42.9% 2013 (not trusted)
10 ABS-CBN Kung Tayo'y Magkakalayo 42.7% 2010 (not trusted)
11 ABS-CBN Juan dela Cruz 42.6% 2013
12 GMA-7 Ricky Hatton vs. Manny Pacquiao 41.9% 2009
13 GMA-7 Manny Pacquiao vs. Antonio Margarito 41.5% 2010
14 ABS-CBN I Love Betty La Fea 41.3% 2009
14 GMA-7 Manny Pacquiao vs. Joshua Clottey 41.3% 2010
15 ABS-CBN Maalaala Mo Kaya 40.9% 2013
16 ABS-CBN Princess and I 40.6% 2010
17 ABS-CBN Only You (Philippine version) 40.0% 2009
18 ABS-CBN Noah 39.9% 2010
19 ABS-CBN Minsan Lang Kita Iibigin 39.1% 2011
20 GMA-7 Manny Pacquiao vs. Juan Manuel Marquez III 38.9% 2011
21 ABS-CBN 100 Days to Heaven 38.7% 2011
22 ABS-CBN Got to Believe 38.6% 2013
23 ABS-CBN Katorse 38.4% 2009
24 ABS-CBN Pilipinas Got Talent (season 2) 38.2% 2011
25 ABS-CBN The Voice Kids Philippines Finale 37.7% 2014
26 ABS-CBN Wansapanataym 37.3% 2012
27 ABS-CBN The Voice Kids Philippines The Awards Night 37.2% 2014
28 ABS-CBN Mutya 36.7% 2011
29 ABS-CBN Dyosa 36.6% 2008
30 ABS-CBN The Legal Wife 36.2% 2014
31 ABS-CBN Honesto 36.1% 2013
32 ABS-CBN Salamat, President Cory 36.0% 2009
ABS-CBN Rated K 2012
33 GMA-7 Manny Pacquiao vs. Juan Manuel Márquez IV 35.9% 2012
34 ABS-CBN Ikaw Lamang 35.7% 2014
35 ABS-CBN Showtime 35.0% 2010
36 ABS-CBN Dyesebel 34.9% 2014
37 ABS-CBN Imortal 34.4% 2010
38 ABS-CBN Boys Over Flowers 34.1% 2009
39 ABS-CBN Habang May Buhay 33.9% 2010
40 ABS-CBN Dahil Sa Pag-ibig (TV series) 33.5% 2012
41 ABS-CBN Muling Buksan Ang Puso 32.7% 2013
42 ABS-CBN Huwag Ka Lang Mawawala 32.5% 2013
43 ABS-CBN Budoy 32.4% 2011
44 ABS-CBN Wowowee 32.3% 2010
45 ABS-CBN Pilipinas Got Talent (season 3) 32.0% 2010
ABS-CBN The Voice of the Philippines (season 1) 2013
46 ABS-CBN Ikaw Ay Pag-Ibig 31.6% 2012
47 ABS-CBN My Binondo Girl 31.4% 2011
48 ABS-CBN Be Careful With My Heart 31.3% 2012

See also[edit]


External links[edit]