Kantar Media Philippines
|Headquarters||Quezon City, Philippines|
|Key people||Gabriel Buluran|
Kantar Media Research Philippines (formerly known as Kantar/TNS Philippines), popularly called Kantar Media, is one of the market research firms in the Philippines specializing in broadcast media. Kantar Media is responsible for audience measurement of television ratings in the entire Philippines.
Kantar Media uses a nationwide panel size of 2,609 urban and rural homes. Audience panel covers and represents 100% of the total Philippine TV viewing population. It has a total of 6.315 million homes in rural areas and 8.820 million homes in urban areas across the Philippines, bringing the total of 15.135 million homes nationwide covering 75 million individuals. As of the latest 2010 census, these figures represent 75% of all households and 81% of the total population of the Philippines.
The panel reports on 7 sectors namely National Capital Region, Suburbs, North Luzon, Central Luzon, South Luzon, Visayas and Mindanao. Suburbs consists of 4 provinces namely Bulacan, Cavite, Laguna, and Rizal. NCR and Suburbs can be aggregated to show ratings for Mega Manila and all sectors can be aggregated to report Nationwide or National ratings.
On February 2009, Kantar Group merged TNS with Kantar Media Research International and now called Kantar Media.
On June 2012, Kantar Media expanded its TV audience measurement and added panel homes in rural areas across the provinces. From 8.820 million households in urban alone, it added 6.315 million homes in rural areas. Also, Kantar Media launched its Mega Manila TV Advertising Expenditure Service, which is seamlessly integrated with its audience measurement service through Infosys+, which provides faster access to information and integrates data from timeblocks, programmes and advertisements into a single analysis to serve the leading local and regional broadcast networks, advertising agencies and media planners. Furthermore, Kantar Media also provides custom media research services for radio, print, and digital media.
On November 2012, according to one online poll, Kantar Media is the most trusted TV ratings provider in the Philippines.
Current subscribers of Kantar Media Philippines are ABS-CBN Corporation, PTV, Sky Cable, J. Romero and Associates, 720ConsumerConnect, Starcom, OMD, PhD, Mediacom, Mindshare, MEC, Maxus, Universal McCann, Wellmade Manufacturing Corporation, Brand Ideas, and MPG Havas while the pan-regional networks subscribed to Kantar Media Philippines include CSM Media Inc., Fox International Channels, Star HK, Discovery Channel, AXN, HBO, MTV, Sony Pictures Television International, Celestial Tiger, and A&E Television Network.
Kantar Media was created on early 2009 to established television audience measurement in the entire Philippines. Kantar Media also has seven sectors: National Capital Region, Suburbs, North Luzon, Central Luzon, South Luzon, Visayas and Mindanao.
List of Highest Rated Show
Kantar Media Philippines officially released its national television audience measurement data on January 2009 via Taylor Nelson Sofres/TNS. Since then, these are the shows that posted an all time high ratings.
- Take note that the ratings are from a single highest recorded episode of the show (in the case of the TV series) and it is not the average over-all ratings for the whole season/series.
|1||ABS-CBN||May Bukas Pa||47.3%||2010|
|2||GMA-7||Manny Pacquiao vs. Miguel Cotto||45.8%||2009|
|6||ABS-CBN||Pinoy Big Brother: Double Up||44.6%||2010|
|7||ABS-CBN||Mara Clara (2010)||43.4%||2011|
|8||ABS-CBN||Pilipinas Got Talent (Season 1)||43.3%||2010|
|9||ABS-CBN||Dahil May Isang Ikaw||42.9%||2010|
|9||ABS-CBN||Ina, Kapatid, Anak||42.9%||2013|
|10||ABS-CBN||Kung Tayo'y Magkakalayo||42.7%||2010|
|11||ABS-CBN||Juan dela Cruz||42.6%||2013|
|12||GMA-7||Ricky Hatton vs. Manny Pacquiao||41.9%||2009|
|13||GMA-7||Manny Pacquiao vs. Antonio Margarito||41.5%||2010|
|14||ABS-CBN||I Love Betty La Fea||41.3%||2009|
|14||GMA-7||Manny Pacquiao vs. Joshua Clottey||41.3%||2010|
|15||ABS-CBN||Maalaala Mo Kaya||40.9%||2011|
|16||ABS-CBN||Princess and I||40.6%||2010|
|17||ABS-CBN||Only You (Philippine Version)||40.0%||2009|
|19||ABS-CBN||Minsan Lang Kita Iibigin||39.1%||2011|
|20||GMA-7||Manny Pacquiao vs. Juan Manuel Marquez III||38.9%||2011|
|21||ABS-CBN||100 Days to Heaven||38.7%||2011|
|23||ABS-CBN||Pilipinas Got Talent (Season 2)||38.2%||2011|
|28||ABS-CBN||Salamat, President Cory||36.0%||2011|
|29||GMA-7||Manny Pacquiao vs. Juan Manuel Márquez IV||35.9%||2012|
- Dumlao, Doris (6 February 2013). "It’s ABS-CBN’s turn to claim lead in audience ratings". Philippine Daily Inquirer. Retrieved 10 April 2013.
- "Household Population of the Philippines Reaches 92.1 Million". National Statistics Office. August 30, 2012. Retrieved July 17, 2013.
- "The 2010 Census of Population and Housing Reveals the Philippine Population at 92.34 Million". National Statistics Office. April 4, 2012. Retrieved July 17, 2013.
- Kantar Media expands ratings data coverage including rural panels
- Poll of the Month: AGB Nielsen or Kantar Media - What's your most trusted TV ratings provider?