According to contemporary, orthodox Hindu theories, giving their daughter to the husband's family not only increases and ensures the parents' prestige, but it is also believed to purify them of sin. Kanyadan mainly reveals that the wife is a form of Puruṣārthas like Dharma, Artha, Kama and Moksha. The ritual makes the bridegroom to think that his wife is the most precious gift given by the god Vishnu and the bride to think that her husband is a form of Vishnu.
In communities where kanyādān is performed as part of the actual wedding, the ritual is carried out through a variety of kanyādān songs. These songs may include the parents lamenting the loss of their daughter, as well as regretting their economic sacrifice for the wedding. Other songs focus on the groom, for example comparing him to the "ideal groom", the god Rama, in the epic Ramayana. Finally, a kanyādān song may express the daughter’s humiliation for being given away by her father, thus conveying that she has been betrayed. Importantly, the kanyādān ritual occurs right before the Sindoor ritual (sindurdan), which marks the bride’s symbolic loss of virginity.
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