Kappa (company)

From Wikipedia, the free encyclopedia
Jump to: navigation, search
For other uses, see Kappa (disambiguation).
Kappa
Type Public company
Industry Sports equipment, Textile
Founded 1978
Headquarters Turin, Italy
Area served Worldwide
Key people Marco Boglione (Chairman)
Franco Spalla (Ceo)
Products Clothing, Footwear, Sportswear
Revenue 111,696,000[1]
Parent BasicNet S.p.A.
Website www.kappa.com

Kappa is an Italian sportswear brand founded in 1978 in Turin, Italy.

History[edit]

The Kappa brand, featuring the Omini logo, was created in 1978 when Marco Daniele Boglione, young Sales and Marketing Manager at Maglificio Calzificio Torinese, convinced Maurizio Vitale – company CEO – to create a B.U. dedicated to sports from growing Robe di Kappa. In 1979 Kappa (Robe di Kappa Sport at the time) sponsored for the first time in Italy a famous football team, Juventus. The brand gained popularity at world level five years later, during the Olympic Games in Los Angeles in 1984, when U.S. athletes wore Kappa sportswear. Today Kappa is a global sponsor of important football, basketball, volleyball, rally, ski, golf, fencing and martial arts teams, as well as of many sports federations, above all in Italy.

[edit]

Known as Omini, is a silhouette of a man (left) and woman (right) sitting back to back in the nude. It was created in 1969 by mere accident. After a photo shoot for a bathing suit advertisement, a man and a woman were sitting back-to-back, naked, with the outlines of their bodies traced by the back lighting. The photographers knew they had something, and the idea grew into what is now the logo for Robe di Kappa, or the Kappa brand, which was later attributed to the active and sportswear.[citation needed] Symbolizes the mutual support between man and woman, and their completion.[citation needed] A well-known phenomenon with the logo is that by covering over the two figures' heads, it appears to be a woman sitting with her legs akimbo.

Company structure[edit]

Kappa is the brand of BasicNet SpA, the Company owner of the brands K-Way, Robe di Kappa, Lanzera, Superga, Jesus Jeans, Anzibesson and Sabelt, present in the sports and leisure apparel, footwear and accessories market. It operates worldwide through an international network of entrepreneurs, licensees of the brands, which produce or distribuite the products. BasicNet offers to its network services of research, development, industrialization of the products and global marketing. All the company processes occur only through the Web, making BasicNet a real “fully web integrated company”. BasicNet, with headquarters in Turin, Italy, is listed at the Italian Stock Exchange since 1999.

Sponsorships[edit]

Viborg FF's Kevin Mensah in a Kappa jersey.

The following teams wear uniforms manufactured and provided by Kappa:

Fencing[edit]

National teams[edit]

Football[edit]

National teams[edit]

Club teams[edit]

Africa[edit]
Americas[edit]
Asia[edit]
Europe[edit]

Basketball[edit]

National teams[edit]

Club teams[edit]

Ice hockey[edit]

Field hockey[edit]

Club teams[edit]

Rugby Union[edit]

Club teams[edit]

Volleyball[edit]

Club teams[edit]

Skiing[edit]

National teams[edit]

Charities[edit]

  • Italy San Patrignano

See also[edit]

References[edit]

External links[edit]