Karbonn Mobiles

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Karbonn Mobiles
Type Public
Industry Telecommunications
Founded Bangalore, India (2009)
Headquarters Bangalore, Noida, India
Area served South Asia, Middle East and South Africa
Products Mobile phones, smartphones, Tablets
Revenue US$ 500 million
Parent United Telecoms Limited
Website www.karbonnmobiles.com

Karbonn Mobiles is a telecommunication firm in India which was founded in March 2009. It is a joint venture mobile manufacturing company between the Bangalore based United Telelinks Limited (a group of Telecom Major and United Telecoms Limited) and Noida based Jaina Marketing & Associates. Karbonn Mobiles India pvt ltd has a strategic tie-up with Sistema Shyam TeleServices Limited.

The firm's total investment in Indian consumer market was over $5 million in the fiscal year 2011. The firm has contracted with semiconductor companies worldwide for their handsets and targets mainly the Indian market. The firm has over 85,000 retailers and 870 service centres (around 150 dedicated exclusively for Karbonn) across India. Karbonn Mobiles is aiming at registering a turnover of Rs 4,000 crore during the 2013-14 financial year.[1]

Karbonn has a presence in other countries such as Bangladesh, Nepal, Sri Lanka, and the Middle East as well.[2]

Official sponsorship[edit]

The company has enlarged its market presence by sponsoring and partnering with some of the prestigious cricket game leagues such as Airtel Championship Leagues, Indian Premier League matches. The company was associated with the Cape Cobras during the Champions League Twenty20 matches held in 2010. Apart from cricket games, the company has also recently associated with Indian Entertainment industry by being the lead sponsor and associate of 17th annual Star Screen Awards and also Mirchi Music Awards ceremonies.

Apart from these, the company has struck a deal with Eros International Media Ltd., the makers of Rajinikanth starrer film Kochadaiyaan (2013) that will involve five lakh Kochadaiyaan merchandise with screen savers and images from the film along with the trailer, behind the scenes shots, signature tune of the film and lead actor's signature on back cover of phones. Products in-built with these additions will be available in the market around September 2012 to October 2012.[3]

Karbonn has also tied up with online digital entertainment service provider Hungama.Com to offer 'Hungama Music App' in its smart phones. According to the terms of the partnership, Karbonn will pre-load its handsets and other devices with the hungama app that will allow its customers to access digital services such as music, video and live radio entertainment on the go. "The application will allow the users access to the directory of international, Bollywood, regional and South Asian music and videos entertainment and will offer unlimited content free for up to 30 days", according to a statement from the company.[1]

Android[edit]

In October 2012, Karbonn announced the launch of their brand extension 'Karbonn Smart'. The range includes a gamut of new gadgets such as the smart tab and a number of new smartphones.[4]

Windows Phone[edit]

In February 2014, Microsoft announced Karbonn as a hardware partner of Windows Phone operating system.[5]

References[edit]

  1. ^ a b "Karbonn Mobiles eyeing Rs 4,000 cr turnover in FY 14". Business Standard. 2013-07-16. Retrieved 2013-10-14. 
  2. ^ "Company Overview of Karbonn Mobile India Private Limited". Bloomberg Businessweek. 2013-07-16. Retrieved 2013-10-14. 
  3. ^ "Eros to present Rajinikanth-starrer Kochadaiyaan". Rediff.com. 2012-07-03. Retrieved 2013-06-22. 
  4. ^ "Karbonn Mobile launches new gadgets under Karbonn Smart brand". Business Standard. 2012-10-12. Retrieved 2013-10-14. 
  5. ^ "Microsoft Announces Bangalore Based Karbonn As New Windows Phone Hardware Partner". 2 April 2014. 

External links[edit]