Karhu

For the sports brand, see Karhu Sports.

Karhu

Manufacturer	Sinebrychoff
Introduced	1898
Alcohol by volume	8.0% (Tosi Vahva Karhu) 5.3% (Karhu IVA) 4.6% (Karhu III)
Style	Pale lager
Original gravity	16.5% PI (Tosi Vahva Karhu) 12.3% PI (Karhu IVA) 10.5% PI (Karhu III)
IBU scale	18 (Karhu III)

Karhu is a Finnish beer brand brewed by the Sinebrychoff brewery in Kerava. It is a pale lager with a strong taste. The brewing of Karhu began in 1898 and in terms of market share, it has become the most popular beer in Finland in the last few years. Currently there are three beers with different ABV's. The most popular one is Karhu III (4.6%). There is also a Karhu A with an ABV of 5.3%. The label on the bottle depicts a bear, which is also the meaning of the name in Finnish. The name origins from the city of Pori where the beer was originally from.

Originally Karhu was brewed by Porin olut, which was bought by Sinebrychoff in 70es. The Pori brewery was closed in 2010 and the beer is made in Kerava. Since the sell volumes are confidential it is unsure is Karhu still the most popular beer, because many started to boycott the "new" Karhu.

Marketing slogans

• Karhu on täyttä olutta.
  • "Karhu is a full-bodied beer."
• Jokainen Karhu on täyttä olutta ensipuraisusta viimeiseen pisaraan.
  • "Every Karhu is a full-bodied beer from the first bite to the last drop."
• Kesyttämätön Karhu on lajinsa vahvin.
  • "Untamed Karhu is the strongest of its breed."
• Korkkaa huurteisen kylmänä ja nauti täyteläisestä mausta.
  • "Uncap when frosty cold and enjoy the full-bodied flavour."

External links

• Karhu
• Oy Sinebrychoff Ab