Karl-Johan Persson

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Karl-Johan Persson
Born 25 March 1975 (1975-03-25) (age 40)
Citizenship Sweden
Education European Business School
Known for President & CEO of H&M
Net worth £365m (2008)[1]
Spouse(s) Leonie Gillberg[2]
Parent(s) Stefan Persson (father)
Pamela Collett (mother)
Relatives Erling Persson (grandfather)

Karl-Johan Erling Göran Persson is the CEO and president of the fashion company Hennes & Mauritz (H&M), which was founded by his grandfather Erling Persson.[3] Persson's family enjoyed royal connections. Crown Princess Victoria of Sweden attended Karl-Johan's wedding in 2002.[4]

Persson attended the European Business School in London from 1996, majoring in Business and Economics.[5] He graduated in 2002.[6] In 2001, Persson purchased an events management business, which established itself as the leading events management company in Scandinavia. The business was successfully sold in 2007 to MCI. In 2005, he joined H&M in an operational role, steadily working his way up to Head of Expansion and Head of Business Development in 2007, before being appointed CEO in 2009 to succeed Rolf Eriksen.[4][6]


  1. ^ "Karl-Johan Persson". The Sunday Times. 27 April 2008. Retrieved 13 March 2011. 
  2. ^ "'I love you, Victoria'". The Local. 20 June 2010. Retrieved 13 March 2011. 
  3. ^ "Stefan Persson". Nationalencyklopedin (in Swedish). Retrieved 25 September 2010.  (subscription required)
  4. ^ a b "Karl-Johan Persson". 25 November 2009. Retrieved 13 March 2011. 
  5. ^ "Karl-Johan Persson: Execustive Profile & Biography". Business Week. Retrieved 13 March 2011. 
  6. ^ a b Bhatia, Meera (11 February 2009). "H&M Names Karl-Johan Persson CEO to Succeed Eriksen (Update2)". Bloomberg. Retrieved 13 March 2011. 

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