Karl Gomes
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| Karl Gomes | |
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 Co-Founder Agency Digi |
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| Background information | |
| Born | 23 January 1978 Mumbai, India |
| Occupations | Agency Digi |
| Years active | 2007–present |
| Website | www.karlgomes.com |
Karl Gomes is a marketing communications and advertising professional specializing in Digital marketing, New Media, Social media and Web 2.0, taught advertising professionals, set up New Media divisions at various Advertising agencies and spearheaded creative teams. Karl has been awarded at Cannes Lions International Advertising Festival, Webby Awards, The One Club, New York Festivals, Asia Pacific Adfest, Abby and AAAI.[1] Karl has also served on the Cannes Cyber Lions jury[2] at Cannes Lions International Advertising Festival, ADFEST Cyber Lotus Jury,[3] Asia Interactive Awards Jury, Abby Awards Jury and the Yahoo Uncannies Jury.
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[edit] Early life
Karl, Born on 23 Jan in Mumbai, did his college from Mithibhai
[edit] Career highlights
Karl Gomes along with Ex Neo@ Ogilvy Prasanth Mohanachandran have launched a digital shop Agency-Digi. They believed no one was really solving problems in the digital space, They are now looking to push for ideas that are integrated with digital at its core.” Previously as National Creative Director, Digital at Rediffusion YR, Karl created an environment to engage brands in online and offline conversations. Prior to this at Arc Worldwide / Leo Burnett he was Executive Creative Director – Digital with a mandate to leverage Web 2.0 and new media across big campaignable ideas. At Tribal DDB India, as National Creative Director, he successfully created brand demand leveraging the online space.
[edit] Awards and Achievement
Karl has won numerous awards at Cannes, Webby, One Show, New York Festivals, Asia Pacific Adfest, Abby and AAAI, including the 1st Indian Cyber Shortlist at Cannes 2006 for Timesjobs, the 1st Indian Webby award for a simple and intuitive multilingual portal for Life Insurance Corporation of India, the 1st Bronze Cyber Lion at Cannes 2008 and India’s first Silver Pencil at the One Show Interactive 2009 for an Online campaign “highlighting what's important” for Luxor Highlighters.
[edit] Projects
Karl has worked on Brands like Airtel, Tata Nano, Himalayan Mineral Water, Delhi Daredevils, Tata Tea, Godrej, British Telecom, Times Group, MTV India, VH1, Honda, Citibank, Air India, Reliance ADA Group, TimesJobs.com, LIC India, Paras Pharmaceuticals, IIM Ahmadabad, Allen Solly, Van Heusen, San Frisco, louis philippe, Peter England, Zenith Computers, Casio, Yatra.com, Guruji.com, ICICI InfoTech, ICICI Prudential, UTI, Interlabels, Systime Computers, Datamatics Group, Paco Rabanne, Hugo Boss, Carolina Herrera, Mphasis Group, Castrol, Wipro Infotech, Godrej Furniture & Interiors group and Synthetic & Rayon promotion council of India.
[edit] Specialities
Karl believes business model innovation, social innovation, channel integration and transmedia storytelling are no longer just interesting concepts for marketers to consider, but absolutely essential in creating effective communications strategies in the age of innovation. A passionate early adopter - and technology fanatic, Karl loves following people, communities, culture, behaviors, trends, patterns, platforms and technologies.
[edit] References
- Awakening a billion people to go out and vote - Jaago Re! One Billion Votes [4] | Tata Tea
- Locker Room Secrets for a really quick fan following [5] | Delhi Daredevils IPL Team
- Cleaner images for a cleaner viewing experience [6] | Godrej Eon XLCDs
- The MTV Roadies Audition goes online | MTV Roadies 5.0
- Vote for your icon, Be an Icon and win an Icon | Pepsi - MTV Youth Icon
- Its my MTV - MTV India's new user generated logo | MTV India
- Aila - MTV’s new VJ Tendulkar | MTV Aila Tendulkar
- Promoting protected entry on world Aids Day 1 December 2006 [7] | MTV India
[edit] External links
- ^ Karl Gomes: Starting young, starting right by Kapil Ohri | afaqs!, November 28, 2008.
- ^ Arc Worldwide’s Karl Gomes part of Cyber Lions jury at Cannes 2008 by Executive Track - Times Ascent, April 21, 2008.
- ^ Karl Gomes on Cyber Lotus Jury at AdFest 2009 by news bureau | afaqs!, February 05, 2009.
- ^ Arc Worldwide and Tata Tea team up to awaken a billion people by Nitin Sharma, October 01, 2008.
- ^ PL: Delhi Daredevils to build an online community of fans by Kapil Ohri from afaqs!, April 02, 2008.
- ^ Cleaner Images moves online + onground by Tarana Khan from afaqs!, November 05, 2008.
- ^ Tribal DDB's MTV & Yatra.com campaigns receive recognition at Webbys by Indiantelevision.com Team, April 16, 2007.
