Kars4Kids

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Kars4Kids
Type Non-profit
Focus Needs of Jewish children and their families
Location
Area served United States
Method Personal guidance and educational resources
Revenue $29 million
Employees 70
Volunteers 23
Slogan Because kids are our future.
Website http://www.kars4kids.org/

Kars4Kids is an American non-profit national car donation organization based in Lakewood, New Jersey which donates proceeds to Jewish children and their families through the funding of Oorah, a national non-profit organization.

Background[edit]

Kars4Kids is a registered 501(c)3 operating in 49 states, and takes donations of vehicles, accepting over 40,000 cars annually.[1]

In 2010, Kars4Kids reported revenue of $29.1 million and expenses of $31.1 million.[2]

Donations to Kars4Kids benefit the Oorah (Joy for Our Youth, or J.O.Y.), a national organization with a stated goal of addressing the "educational, material, emotional and spiritual needs of Jewish children and their families."[3]

Work[edit]

The organization hosts regular coat and clothing giveaways for the needy nationwide, including in Harlem, Washington, DC, and in Newark, New Jersey where they held a give-away together with Newark Mayor Cory Booker. [4][5]

Prior to the start of the 2012 school year, the Chairman of the NYC Housing Authority in partnership with Kars4Kids distributed school supplies and backpacks to more than 3,000 children in Queens Housing projects.[6] Around that same time period with New York City Councilman James Vacca they distributed free backpacks in the Bronx as part of a "back-to-school initiative aimed at helping struggling families with the rising expenses of school supplies." [7] In Brooklyn, Congressman Ed Towns and Kars 4 Kids distributed winter jackets to underprivileged children, including at the legendary Marcy Avenue Houses. [8]

The organization saw a boom in donated cars following Hurricane Sandy, with owners donating cars totaled by hurricane damage.[9] [10]

The charity auctioned off a 2003 Ford Explorer in which two children drowned after being swept from their mother's arms during Hurricane Sandy. The charity had been contacted by the NYPD on behalf of the parents. The auction proceeds went to raise money for coats for the needy.[11]

Kars 4 Kids worked with United States Representative Michael Grimm to distribute over 1,000 children’s coats and other assorted clothing items to Staten Island residents affected by the hurricane.[12]

Jingle[edit]

Kars4Kids is well known for its radio jingle,[13] described by Peter Hartlaub as an "assault on [the] senses".[14]

Disclosure concerns[edit]

The organization has been criticized for concealing its Jewish educational work.[15][16] In 2009, Joy for Our Youth paid $65,000 in fines in Pennsylvania;[17] while Kars4Kids paid $65,000 in fines in Oregon[18] in settlements reached with the respective state attorneys general as a result of their contention that the organization had to more clearly state that the beneficiaries were of a "certain religious affiliation." In Oregon, the attorney general added that Kars4Kids failed to disclose that its offer of a "free vacation" for vehicle donors was designed to recruit people to attend timeshare presentations.[18]

References[edit]

  1. ^ Insurance Undertow For Flood Car Donations | The NonProfit Times
  2. ^ "Nonprofit Report". GuideStar USA. Retrieved 2013-02-13. 
  3. ^ "Kars4kids - About our Charity". Kars4Kids. Retrieved February 14, 2013. 
  4. ^ Kars-4-Kids Gives Away Coats in Newark; CBS; New York; retrieved March 2013.
  5. ^ Kars...to Give-away 1000 Coats...; Goddard.org; retrieved March 2013.[dead link]
  6. ^ NYCHA Chairman John Rhea, Council Member Ruben Wills & Kars4Kids Host Backpack Give-Away
  7. ^ Kars4Kids Partners with NYC Councilman James Vacca for Back to School Backpack Giveaway
  8. ^ Congressman Ed Towns Teams Up With Kars4Kids For A Back To School Backpack Giveaway
  9. ^ The Yeshiva World Kars4Kids Flooded with Hurricane Sandy Car Donations « » Frum Jewish News
  10. ^ PHOTOS: Kars4Kids Flooded with Hurricane Sandy Car Donations | LakewoodLocal[dead link]
  11. ^ Kars4Kids to auction SUV that Connor and Brandon Moore were riding in before superstorm Sandy swept them to their deaths
  12. ^ Kars 4 Kids Teams To Donate Over 1,000 Children’s Coats On Staten Island
  13. ^ "If the 'Kars for Kids' song gives you the kreeps, you'll want to read this". Chicago Tribune. March 20, 2009. 
  14. ^ Hartlaub, Peter (February 3, 2011). "Great, now my toddler is singing 1-877-KARS-4-KIDS". San Francisco Chronicle. Retrieved February 12, 2013. 
  15. ^ Kars4Kids Steers Donors in the Wrong Direction; November 20, 2009 article; Daily Finance; retrieved February 2013.
  16. ^ Answer Man: That little ditty about donating your car can drive you crazy, Bellville-News-Democrat , March 1, 2013
  17. ^ Nonprofits for Kids Accused of Misleading Donors, January 30, 2009 article at "The Pottstown, PA Mercury"; retrieved 2/20/2013.[dead link]
  18. ^ a b Charity Misled Donors, AG Says; April 15, 2009 article at Medford, Oregon "Mail Tribune"; retrieved 2/20/2013.

External links[edit]