Keith Bradsher is a business and economics reporter for The New York Times. He has been the chief Hong Kong correspondent since 2002, reporting on greater China and southeast Asia on topics including economic trends, manufacturing, energy, health issues and the environment. He has won several awards for his reporting.
Bradsher has a public policy master’s degree in economics from Princeton University and received his bachelor’s degree with highest honors in economics as a Morehead Scholar at the University of North Carolina at Chapel Hill.
Bradsher joined the Times in 1989. Before his Asian assignment, he was the Detroit bureau chief, a Washington D.C. correspondent, and a reporter in New York covering the airline and telecommunications industries.
He is known for numerous articles starting in 1997 about the crash incompatibility of sport utility vehicles -- the extra damage, injuries and deaths that high-riding SUVs caused in vehicles that they hit compared to cars that hit other vehicles. The articles led to the development by automakers of a variety of measures, including hollow, impact-absorbing steel bars below and behind SUV bumpers that Ford Motor nicknamed as "Bradsher Bars"; these measures greatly reduced the deadliness of SUVs to the occupants of other cars by 2009. He is also known for writing extensively in 2009 and 2010 that China was passing the West in the production of wind turbines and solar panels.
Bradsher won the George Polk Award for national reporting on his coverage of sport utility vehicles (SUVs) in 1997 and was a finalist for the Pulitzer Prize the same year. Later, he published a book on SUVs called High and Mighty which won the New York Public Library Helen Bernstein Award. He won the Society of Publishers in Asia (SOPA) award for coverage of avian flu in the area. He won the Asia Society’s Osborn Elliott Award and the Overseas Press Club’s Malcolm Forbes Award in 2010, for coverage of clean energy in China. The Asia Society summarized the work on China he was being honored for: "Through a dozen front-page articles, Bradsher revealed how China, as one of the world’s largest polluters, has also begun to develop some of the world’s most advanced solutions to global warming and has pursued them aggressively."
- Keith Bradsher of the New York Times Wins Asia Society Osborn Elliott Journalism Prize for China Green Energy Series, Asia Society press release, May 24, 2010, retrieved 2011-03-08
- Keith Bradsher profile, The New York Times, retrieved 2009-03-25
- Author Biography: Keith Bradsher, BookBrowser, 2002-10-28, retrieved 2009-03-25
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