Keith Ferrazzi is an American author and the founder and CEO of Ferrazzi Greenlight, a research institute and strategic consulting firm focused on relational, collaborational and behavioral sciences based in Los Angeles.
Ferrazzi's first book was Never Eat Alone (ISBN 0-385-51205-8) in 2005.
His second book was Who's Got Your Back? (ISBN 978-0-385-52133-8))
Ferrazzi founded Ferrazzi Greenlight, a Los Angeles-based strategic consulting firm with the associated Greenlight Research Institute, in 2003. The firm focuses on the importance of positive relationships to business success.