Keith Wyness

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Keith Wyness
Born Keith Wyness
(1957-10-26) 26 October 1957 (age 57)
Aberdeen, Scotland
Occupation Former Everton CEO
Former Aberdeen CEO

Keith Wyness (born 26 October 1958) is a Scottish businessman, who was chief executive officer of the Scottish Premier League club Aberdeen and later the Premier League club Everton during the 2000s.

Early years[edit]

Prior to entering the football industry, his employers included British Airways, Radisson and the Olympic Club. Wyness joined British Airways on its graduate scheme and worked in the press office/sales promotion/marketing/sales areas before he was appointed the youngest vice president in the airline's history. He was responsible for marketing Concorde.[citation needed] He was also instrumental in the development of the "Executive Club", now the world's largest frequent flyer programme.[citation needed]

Wyness moved to Miami in 1984 and co-founded Radisson Diamond with Christian Aspegran and Capt Offe Nyblin. He was heavily involved with marketing for the cruise lines and was later involved with the attempted and aborted takeover of Cunard. He sat on the Board of Landry & Kling, the largest corporate cruise ship charter company in the world. He was then the founder and later the managing director of The Olympic Club, a worldwide marketing programme set up to promote every Olympic sport, and aided the marketing of the sports involved in the 2000 Summer Olympic Games.

He appeared on the Nottingham University team for University Challenge.[citation needed]


On 22 October 2000, Wyness moved back to his home town of Aberdeen when he was appointed chief executive of Aberdeen F.C.. He became famous for several quotes regarding the behaviour of the Old Firm of Rangers and Celtic, who were looking to move to another league. A quote which was listed as Scottish Sports quote of the year was:

[citation needed]

Despite the Scottish Premier League's television rights deal with Sky Sports ending soon after he arrived, Wyness was able to reduce the losses sustained by the club and when he left the club was close to operational break even.[citation needed] He introduced radical new player contracts with lower basic wages but big bonuses for points, attendance and even for merchandise sales, attracting media attention throughout Europe. Wyness left Aberdeen in 2004 to take a similar position at Everton. This appointment caused some controversy as he had been linked to the vacant position at Everton before he left Aberdeen. Wyness was succeeded as CEO by CFO Duncan Fraser[1]


Wyness' tenure at Everton was met with a mixed response from fans and opinion remains divided on his outsourcing preferences and pursuit of the stadium build in Kirkby.[citation needed] He was criticised by shareholders for pursuing Everton's relocation whilst an active director of Soccer Range Stadia – a stadium management company he set up.[citation needed] However, the company had absolutely nothing to do with stadium management and was in fact a leisure use for football and he had offered Everton a chance to participate in the revenue streams that would have come from this concept.[citation needed]

Wyness outsourced in-house operations to reduce the short-term cost.[citation needed] The club's catering arrangements were outsourced to Sodexo UK, and the club shops were outsourced to the sports retailer JJB Sports, who later filed for administration.[citation needed] The JJB deal turned the £1.5 million loss the club was making on merchandising alone into a profit of £800,000.[citation needed] He also was responsible for negotiating the new Kitbag deal which has taken club sales to £10 million. The savings were also significant in terms of staff time and it was soon recognised that the club was not equipped to handle a retail operation.[citation needed]

The club's land assets, such as the Eileen Craven site on Walton Lane in Liverpool, were sold and developed into housing areas to help the club keep trading without selling players.[2] For one year, Everton was in the top 20 of the Deloitte's table of clubs,[citation needed] but moved out of that list the next year after the merchandise and catering operations were outsourced and could no longer be included in turnover.[citation needed]

The former training ground Bellefield was also earmarked to become a housing development by Wyness. However, plans were later rejected by the Planning Inspectorate.[citation needed] It was felt by the club that this was a highly political decision by the local council linked to the potential move to Kirkby.[3] Wyness was the main power behind the development of Finch Farm; he sourced the finance and the design for Everton's new training facility, which opened in November 2007.[4] He arranged for Everton to purchase the training facility and sell it on to a third-party company and lease it back. It is considered one of the top training facilities in the Premiership.[citation needed]

He was responsible for co-ordinating the acquisition of the David France artefacts which together with a donation from the club's collection formed The Everton Collection, regarded as "most important football memorabilia collection in the world" by the auctioneers Sothebys.[5] A charitable trust was established which attracted National Lottery funding, meaning that Everton did not have to pay for the maintenance of the memorabilia.[citation needed] The collection is held at the Liverpool Records Office.[citation needed]

The relocation of the club to Kirkby was a very contentious issue. Although the board all agreed, he was left to be the only director to face the fans and argue the case in public.[citation needed] It was recognised that staying in the city was the preferred option but no deliverable option could be found despite many attempts.[citation needed]

Wyness was also an advocate of Game 39.[citation needed]

There were many media comments that his departure was linked to the dysfunctional nature of the board and the actions of Sir Philip Green who was interfering in the running of the club.

In May 2009, he wrote to the Liverpool Daily Post lambasting Liverpool City Council's decision to spend £265,000 fighting the Kirkby Project.[6]

Many in the Premier League and within clubs have said he was the best CEO of his era and were disappointed to see him go.[citation needed] In his five years, the average position of Everton was 6th and the turnover had doubled to approx £80 m.In real terms, Everton (with their resources) should have been 10/12th.[citation needed]

2010 – present[edit]

He is CEO of Insite Consulting Ltd, an international consulting business with four divisions: Sport, Media, Leisure and Industrial. In each area, a number of high-profile clients is involved in developing or restructuring major properties. There are affiliate offices in Sydney, New York, Paris,Riyadh,Jeddah, Muscat and a network of specialists working within each area in varying projects related to waste management and environmental issues..

Projects include several international football associations, strategic restructuring, US T20 Cricket, Kickworldwide, various football club valuations and sales, FIFA and UEFA lobbying, stadium and training ground projects, merchandise and TV rights negotiations, sponsorship management. Insite was instrumental in getting the correct IFAB approvals for the very successful 9.15 vanishing spray which was used in the Brazil 2014 World Cup with great success and will continue with the companies development.

It is also involved in boutique hotel fund development, business development of a new media product - ipowow, pipeline design and development, import/export of oil and gas machinery.[citation needed] As senior Non Executive director at the SECC for 8 years he oversaw many aspects of the World leading "Hydro Arena" in Glasgow a state of the art 13,000 seat live venue. It was also the centerpiece of the 2014 Glasgow Commonwealth Games.

Known directorships[edit]


  • De Poel Ltd
  • Brookfield Rose group
  • Kickworldwide Ltd


  • Scottish Exhibition Centre Limited

Senior Independent Non exec, chair of audit com,remuneration com,chair of com reporting on build of Hydro Arena,Nomination com.

Cricket Holding America Inc

  • Aberdeen Football Club Plc

Scottish Football Association

  • The Scottish Premier League Limited
  • Everton Investments Limited
  • Goodison Park Stadium Limited
  • Everton Football Club Company, Limited
  • Premier League (England)
  • Aberdeen Broadcasting Company Limited
  • Original Liverpool FM Limited
  • Landry & Kling Inc,
  • Sydney Olympic Club Public Trustee,
  • Sydney 200 Olympic Club Management Board


  1. ^ "Wyness leaves Aberdeen". 30 July 2004. 
  2. ^ "2005 Accounts" (PDF). Retrieved 16 May 2009. 
  3. ^ "Planning Appeal Rejected". 2009-01-20. Retrieved 16 May 2009. 
  4. ^ "Finch Farm Fully Operational". 11 August 2007. Retrieved 11 August 2007. 
  5. ^ "'12th Man' honoured". Retrieved 15 May 2009. [dead link]
  6. ^ Bartlett, David (15 May 2009). "War of words over stadium". Liverpool Daily Post. Retrieved 15 May 2009. 

External links[edit]