Keller Williams Realty
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| Type | Privately Held Corporation |
|---|---|
| Founded | Austin, Texas, (1983) |
| Headquarters | Austin, Texas, USA |
| Key people | Gary W. Keller, Chairman Mo Anderson, Vice-Chairman Mark Willis, CEO Mary Tennant, President and COO |
| Industry | Real Estate |
| Revenue | Unknown |
| Website | www.kw.com |
Founded by Gary Keller and Joe Williams 1983, Keller Williams Realty International now ranks as the third largest real estate franchise organization in the United States. In 1991, Keller Williams Realty began franchising, and expanded to Canada in 1998. Total agent count in the United States and Canada now stands at close to 70,000, with nearly 700 market centers.
Keller Williams Realty’s rapid growth trajectory is a function of its emphasis on education and coaching, as well as a highly supportive culture, and an economic model that emphasizes wealth building and rewards associates as stakeholders and partners. Key to the wealth-building concept is a profit sharing program that financially rewards agents who bring other productive agents into the company by returning to them a share of the profits generated by the office.
Gary Keller, co-founder and chairman, believed from the start that if the company focused on building its agents' careers, that the agents would in turn build the company.
An inherently agent-centric organization, Keller Williams Realty's mission is to build careers worth having, businesses worth owning and lives worth living.
In keeping with this perspective, Keller Williams Realty maintains that real estate is an inherently local business, and that the agent, not the company is the brand. As such, Keller Williams Realty does not engage in any national, consumer advertisings, but supports agents in the building of their own brands.
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[edit] Millionaire Systems
In 2004, Gary Keller, along with his writing team of Dave Jenks and Jay Papasan, published The Millionaire Real Estate Agent.[1] This best-selling guide to success in real estate laid out repeatable models for succeeding at the highest level possible, based on interviews with the highest producing agents in North America. This writing team’s most recent publication: SHIFT: How Top Real Estate Agents Tackle Tough Times[2] set out to provide agents with the best practices that would shift the competitive landscape during a market downturn.
Additional publications in is best-selling series include:
•The Millionaire Real Estate Investor[3]
•FLIP: How to Find, Fix and Sell Houses for Profit[4]
[edit] KW Commercial
In 2008, Keller Williams Realty leveraged the success of its groundbreaking models for the residential sector with the introduction of KW Commercial.[5] Quickly attracting many of the top producing commercial brokers throughout North America, KW Commercial’s President, Buddy Norman, emphasized that the division is committed to “raising everyone’s game” through the creation of a North American referral network, along with a strong education program and a supportive culture.
Providing integrated real estate services for clients in virtually any market worldwide. KW Commercial’s core disciplines include:
•Industrial
•Office
•Investment Sales
•Retail Services
•Nonprofit and municipal services
•Land brokerage
•Multi-family
[edit] Luxury Homes by Keller Williams
Keller Williams Realty created a cohesive framework for its expertise within the luxury realm in 2007 with the creation of its Luxury Homes by Keller Williams[6] program. The program provides qualifying members with distinct marketing and branding materials, access to luxury home marketing Websites, as well as ongoing education on trends and success factors when working with high-end homebuyers.
[edit] MAPS Coaching
Keller Williams Realty’s industry leading in-house coaching program has transformed the careers of clients via a range of programs that focus on letting go of limiting beliefs and being held accountable to the actions needed to achieve goals. MAPS Coaches have excellent track records as mega agents or sales managers, and they are trained and mentored on an ongoing basis by Dianna Kokoszka, MAPS president.
[edit] Keller Williams University
At the center of Keller Williams Realty’s learning-based culture, Keller Williams University (KWU) provides a comprehensive curriculum addressing every aspect of success as a real estate professional. KWU Classes are offered at within local real estate offices, at the regional level, and at the national level in Austin, Texas. KWU master faculty members bring the models and systems set forth in The Millionaire Real Estate Agent to life with practical exercises and discussions, while the training manuals and supplemental videos offer stories, advice, and research from top agents and industry professionals. Multimedia distance learning is also offered online, via KWConnect, the real estate industry's most innovative training tool.
[edit] KW Cares
KW Cares[7] is a 501(c)3 charity established in 2003 to provide emergency financial support to Keller Williams associates throughout North America in response to tragic circumstances. Now serving as the heart of Keller Williams culture in action, KW Cares is devoted to serving the higher purpose of business through charitable giving in the market centers and communities where associates live and work.
