Kelley Blue Book

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"KBB" redirects here. For the band, see KBB (band). For the record label, see KBB Records.
Kelley Blue Book
Type Private
Industry Information services, E-commerce software, Automotive
Headquarters Irvine, California
Key people Les Kelley, Buster Kelley, Jared Rowe
Parent AutoTrader Group, LLC
Website http://www.kbb.com

Kelley Blue Book is an automotive vehicle valuation company headquartered in Irvine, California.[1][2][3][4][5]

History[edit]

The company began as the Kelley Kar Company founded by Leslie Kelley in 1918.[1][4][6] Kelley started the company with three Model T Fords.[7] His younger brother, Buster, worked with Kelley as a lot boy.[7] By using data collected from the dealership, Kelley published the company’s first Blue Book in 1926, which became a standard guide in automotive trade in determining car value.[4][5][7] The name of Kelley Kar Co. was changed to Kelley Blue Book Co., Inc. in the same year.[1][4][7] By the 1960s, the company moved from a car dealership to a specialty publisher and focused on the annual production of its automobile price guide.[4]

In 1996, the Kelley Blue Book created its company website, which contained the tips and pricing guides from its hardcopy guide.[4]

In December 2010, Kelley Blue Book was purchased by AutoTrader.com.[1][2][8] After its acquisition, the company operated as a subsidiary of AutoTrader.com, Inc.[9]

In 2013, the company formed an alliance with Bitauto Holdings Ltd. to expand into China.[10]

Services[edit]

The company reports market value prices for new and used automobiles of all types, as well as motorcycles.[11] For new automobiles, KBB provides information about a car’s MSRP, dealer invoice price, and a vehicle's New Car Blue Book Value; what others are paying for a new car this week.[4] For used cars KBB provides factory certification, retail value, trade-in value, and private party value.[4][8][12]

Recognition[edit]

In 2012 and 2013, Harris Poll recognized Kelley Blue Book as the Online Auto Shopping Brand of the Year.[13] In addition, the company received a WebAward in the automotive category of Outstanding Website for two consecutive years.[14]

References[edit]

  1. ^ a b c d "Kelley Blue Book Profile". Bloomberg Businessweek. Retrieved September 24, 2013. 
  2. ^ a b "Autotrader.com Buys Kelley Blue Book". Wall Street Journal. October 26, 2010. Retrieved September 24, 2013. 
  3. ^ Hirsch, J. (September 22, 2011). Kelley blue book warns of impostor website. Los Angeles Times. 
  4. ^ a b c d e f g h Kelley Blue Book Tests the World Wide Web as a Distribution Source. New York Times. October 28, 1996. 
  5. ^ a b Robert Duffer (May 21, 2013). "Fuel-efficient vehicles fill out best family cars list for 2013". Chicago Tribune. Retrieved September 24, 2013. 
  6. ^ Jeff Glucker (May 26, 2011). "Kelley Blue Book has a new look". Auto. Retrieved September 24, 2013. 
  7. ^ a b c d Used-car innovator invented the 'blue book'. The Globe and Mail. December 11, 2001. 
  8. ^ a b Shira Ovide (October 26, 2010). "Kelley Blue Book Sold at Near-Mint Condition". Wall Street Journal. Retrieved September 24, 2013. 
  9. ^ Li, S. (October 27, 2010). AutoTrader plans to buy kelley blue book; terms of the deal, which requires regulatory approval, are not disclosed. LA Times. 
  10. ^ Clough, Richard (November 9, 2013). "Kelley Blue Book to expand into China". The Orange County Register. p. Business 1. 
  11. ^ Kirsti Correa (March 1, 2012). "Irvine-based Kelley Blue Book partners with Cyclechex to offer used-motorcycle information". OC Metro. Retrieved September 24, 2013. 
  12. ^ Kelley adds certification to its used-vehicle listings. Automotive News. June 24, 2002. 
  13. ^ "2013 Harris Poll EquiTrend Rankings". Harris Interactive. Retrieved September 24, 2013. 
  14. ^ Kara Vaporean (October 3, 2012). "Kelley Blue Book wins WebAward for second consecutive year". OC Metro. Retrieved September 24, 2013. 

External links[edit]