Kelly Key

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This name uses Portuguese naming customs. The first or maternal family name is de Almeida and the second or paternal family name is Afonso.
Kelly Key
Kelly Key 3.jpg
Background information
Birth name Kelly de Almeida Afonso
Also known as Kelly Key
Born (1983-03-03) March 3, 1983 (age 31)
Rio de Janeiro, Brazil
Genres Pop, Dance-pop, Teen Pop, R&B
Occupation(s) Singer-songwriter
Instruments Vocals
Years active 2001–present
Labels Warner (2001–2007)
Som Livre (2007–2009)
Sony Music (2012–present)

Kelly de Almeida Afonso (born March 3, 1983 in Rio de Janeiro), known for her stage name Kelly Key, is a Brazilian pop singer. She has sold 4 million albums in her career and has had great success with the LGBT community in Brazil. Kelly Key advocated for marriage equality 10 years before same-sex marriage was legalised in Brazil.


2001–04: Debut album, Do Meu Jeito and live album[edit]

Of Portuguese descent,[1] Key released her first, self-titled album in 2001 at the age of 17. Her first single was the song "Escondido" ("Hidden") in which she sang the suggestive lyics 'We went out to make out and to make love'. The song received lots of airplay thanks to her then-boyfriend, Brazilian pop singer Latino, who she would later marry and divorce, and the risqué lyrics.

Her big breakthrough was the song "Baba" ("Drool") which was one of the biggest hits in the country during 2001. In the controversial song and music video, Kelly provokes an older man that ignored her when she was young and infatuated with him, but now that she's older, is sexually attracted to her. Thanks to the success of the song, the album went double platinum in Brazil and selling 500.000 copies sold. The and was released to international markets in Portugal and Chile. Furthermore, Key's first two singles comprised highly explicit sexual content; although, the albums appealed predominantly to minors. The album would later tender two more successful singles: Cachorrinho ("Little Dog"), about a petulant man and his eventual apprehension of the reality of his relationship with his female boss, and "Anjo" ("Angel"), a sad ballad. Both songs received major airplay and were big radio hits.

She spawned a doll, a shoes line and lots of other products targeted at young girls during her early years. In the same year, Kelly received substantial exposure after appearing on the covers of various gossip magazines due to her divorce with Latino, which did not end amicably, and participation in a recent Playboy exposé. In 2002 was released Kelly Key en Español, a Spanish version of the debut album only in Latin America, selling 200,000 copies, and also was released Remix Hits, a remix album for the LBGT clubs, selling 100,000 copies. On 2003 saw the release of Key's second album Do Meu Jeito (en: My Way). Following "Baba"'s legacy, the album's first single, "Adoleta", recited Key's difficult relationship with a younger man. Key also released "Chic Chic", song about the fame and "A Loirinha, o Playboy e o Negão" ("The Blondie, the Playboy and the Nigga"), song anti racial discrimination. The album selling 300,000 copies.

2005–09:Teen pop, change of label and compilation[edit]

In 2005, after firing the writers and producers of the first works, Key goes through a transformation her second self titled album, changing the dance pop and R&B songs for teen pop songs. The album featured the hits "Escuta Aqui, Rapaz" ("Listen Here, Boy") and a remake of Aqua's 1998 hit "Barbie Girl", selling about 100,000 copies. In 2006 released her last album on the label Warner Music, Por Que Não? (en: Why Not?), selling 40,000 copies. The album released the hits "Pegue e Puxe" ("Reach and Pull"), "Shake Boom" and "Analista" ("Analyst").

In 2007 Key released her first compilation, 100% Kelly Key, by Som Livre Records, her new label, selling 50,000 copies. The album released the smash "Você é o Cara" ("You're the Dude"), reaching her seventh number one single in Brazil. In 2008 Key released her third self-titled album, also known as To Shine, rescuing adult themes and selling 38,000 copies. In 2009 Key leaves Som Livre Record to become a presenter.

2010–present:Television career and LGBT era[edit]

In 2009 becomes host of the Rede Record's TV show Hoje em Dia with other presenters. In 2010 becomes host of her own TV show, the Game Show de Verão. Em 2011 returns to music and releases her first house music single, "O Problema é Meu" ("The Problem is Mine"), featured DJ and producer Mister Jam. On November 15, release her debut English single, "Shaking (Party People) for the LBGT charts. Currently, Brown was recording tracks for 2012 album, produced by Mister Jam and totally inspired by the LGBT songs.

Philanthropy and other activities[edit]

Key has a great success with the LGBT people in Brazil, and she supports the same-sex marriage in the country. Also was a spokesperson to highschool age young adults in a campaign in which she said, "Show how you've grown up. This Carnaval, use condoms."[2]


Main article: Kelly Key discography


  • 2001: Kelly Key in Tour
  • 2003: Ao Vivo e do Meu Jeito Tour
  • 2005: O Filme Já Começou Tour
  • 2006: Por que Não? Tour
  • 2008: 100% Tour
  • 2010: Holiday Tour
  • 2011: In The Night Tour


Year Film Role Notes
1999 SP&C Presenter
2004 Band Kids Presenter
2003 Celebridade Herself Telenovela; 1 episode
2004 Contando Histórias com Kelly Key Presenter 5 episodes
2005 Prova de Amor Herself Telenovela; 1 episode
2006 Dança dos Famosos Celebrity contestant Season 2
2008 Astros Judge Season 1, 2 episodes
2009 Hoje em Dia Especial Presenter 2009–2010
2009 Mestres do Ilusionismo Presenter Special TV show; 1 program
2010 Game Show de Verão Presenter 2010–2011
2012 Ídolos Kids Herself/Judge/Mentor 2012–2013
2014 Domingo Da Gente Presenter 1 program
Year Film Role
2003 O Cupido Trapalhão Herself


  1. ^ Kelly Key Ask Men
  2. ^ Okie, Susan (May 11, 2006). "Fighting HIV - Lessons from Brazil". The New England Journal of Medicine (Massachusetts Medical Society) (354): 1977–1981. doi:10.1056/NEJMp068069. Retrieved 24 October 2011. 

External links[edit]