Conway founded the polling company, inc. 1995 and is its president and CEO. The firm includes WomanTrend, a research and consulting division founded in 1993 to better connect corporate America with the female consumer. WomanTrend monitors female consumers as well as a multitude of current and prospective lifestyle, home, work, entertainment, technological, and generational trends affecting all consumers.
In 2012, in an interview with the Family Research Council, Conway compared Republican criticism of Todd Akin (Republican from Missouri), one of Conway's clients, to the siege in 1993 of cult leader David Koresh. An Akin representative said that Conway's comments were "stupid". Conway said she was not comparing Akin to Koresh, but instead comparing the FBI's tactics to force Koresh out with the Republican's tactics to force Akin out of the 2012 election.
Conway's company provides guidance for clients. She has also provided commentary on news shows, radio, and print. She has received the Washington Post’s “Crystal Ball” award for accurately predicted elections. She worked as Newt Gingrich's presidential campaign senior advisor during the 2012 United States presidential election.
Conway is a graduate of Trinity College, Washington, D.C., where she earned a B.A. in Political Science. She holds a law degree from George Washington University Law Center. She has clerked for a judge in Washington, D.C. For four years she was an adjunct professor at George Washington University Law Center.
Born as Kellyanne Elizabeth Fitzpatrick, she was raised in South Jersey. She is married to George T. Conway III, a litigation partner at the law firm Wachtell, Lipton, Rosen & Katz. The couple has four children and live in the New York City area.
Conway and Democratic pollster Celinda Lake co-authored What Women Really Want: How American Women Are Quietly Erasing Political, Racial, Class, and Religious Lines to Change the Way We Live (Free Press/Simon and Schuster, 2005; ISBN 0-7432-7382-6)
Mass Connections, Inc. commissioned Conway's research services to inform Volumes 1-3 of the Touch America series, including The Consumer Connection, The Shopper Connection, and Connecting with Consumers ... IN STORE· ON LINE· IN LIFE.
- McDermott, Kevin (September 28, 2012). "Akin consultant compares GOP attacks to the siege on Waco". St. Louis Post-Dispatch. Retrieved September 30, 2012.
- "Kellyanne Conway biography". pollingcompany.com. Retrieved 2008-02-23.
- Touch America, Mass Connections.