Kelton Research

Kelton Research

Industry	Market Research & Marketing Research
Founded	2003
Headquarters	Los Angeles, CA, United States
Products	marketing services
Website	www.keltonresearch.com [1]

Kelton Research is a full service global insights firm with offices in Los Angeles, New York and an international office in London. Kelton uses a wide range of qualitative and quantitative methodologies to drive market and marketing research projects for clients. Kelton’s client list includes more than 100 of the Fortune 500 and thousands of smaller companies and organizations

Kelton Research specializes in segmentation studies, tracking studies, ethnographies, ad and copy testing and developing brand strategy for both established and emerging brands. Kelton leverages a diversity of experience, rather than an industry specific model, to apply learnings and insights across industries.

In addition to quantitative and qualitative services, Kelton Research has a division focused specifically on polling and insights for PR purposes and is cited in major media outlets nearly everyday. Kelton also works with two sister companies, the Omnibus Company and Jury Insight

History

Kelton Research was founded in 2003 by Tom Bernthal and Gareth Schweitzer. Feeling that research was too often about number reporting and not storytelling, they sought to combine diverse backgrounds of research with that of communications and strategy.

Prior to founding Kelton, CEO Tom Bernthal worked as Managing Director of an Omnicom owned strategic and political consultancy. Before joining Omnicom, Bernthal was a producer at NBC News, winning three Emmy Awards during his 5 year tenure.

President Gareth Schweitzer founded Kelton after a career in political journalism, as both an imbedded reporter in Iraq and one of the youngest members of the White House Correspondents’ Association.

Areas of Expertise

• Healthcare
• Financial Services
• Consumer Packaged Goods
• Retail Industry

Awards and Accolades

In September 2008 Kelton Research was named by Inc. Magazine as the “Fastest Growing Market Research Consultancy” for the second consecutive year. According to the company, Kelton Research had experienced an unprecedented 500% growth over the four years prior, largely through word-of-mouth referrals. Kelton Research was also named by Inc. as #51 in the Top 100 Advertising and Marketing Companies, #38 in the Top 100 Business in the Los Angeles area and #683 in the Top 5,000 Fastest Growing Privately Held Companies in the U.S.

Entrepreneur Magazine’s 2008 Hot 100 Companies List, which honors the nation’s fastest growing new businesses, named Kelton as number 64.

The firm was also named one of the 500 Fastest Growing Companies in North America by the 2008 Technology Fast 500 Awards, sponsored by Deloitte

In June 2008, Kelton was recognized by the American Business Awards as a finalist in the categories of Most Innovative Company and Best Communications or PR Campaign.

In December 2008, Kelton Research received a 2008 MarCom Platinum Award by the Association of Marketing and Communication Professionals (AMCP). The Platinum MarCom Award is the highest award given by the AMCP and is presented to outstanding marketing and communication projects judged to be among the most outstanding in terms of quality, creativity and resourcefulness. Competing against a total of 5,000 entries, Kelton Research earned the Platinum MarCom Award in the category of “Research/Study” for their entry “Rethinking Generation X's Financial Attitudes."