Ken Sunshine is an American public relations consultant. After a career in New York politics, including serving as chief of staff for Mayor David Dinkins, Sunshine founded Ken Sunshine Consultants (later to become Sunshine Sachs in 1992, and over the past three decades the firm has acquired clients ranging from Fortune 500 corporations, labor unions, and political figures to some of the biggest household names in the entertainment, music, and sports industries. Notable clients have included Ben Affleck, Leonardo DiCaprio, Barbra Streisand, the Michael Jackson estate, Michael Sam and Jon Bon Jovi
Sunshine Sachs specializes in: corporate image programs, crisis communications, reputation and issues management, consumer and lifestyle marketing, public affairs, media relations, event promotion, and communications skills training. In 2014, Sunshine Sachs was named the number one public relations agency in New York by New York Observer. Throughout his long career in Democratic politics, he worked on many national and local campaigns, and served as Chief of Staff for David Dinkins the first African-American Mayor of New York City. In 1994, he worked on Mario Cuomo's gubernatorial campaign and remains an advisor to New York Governor Andrew Cuomo. He has lectured widely on public relations, politics, and image management and has been a guest on television interview shows such as The Today Show, The Early Show, Nightline, Dateline NBC, CNN, 60 Minutes, Fox News Channel, Anderson Cooper 360 and MSNBC.
He grew up in Long Island and attended Cornell University. Before starting his own firm, Ken ran the public relations department of ASCAP, where he supervised events featuring internationally acclaimed music artists. Sunshine has advised on media consulting and public policy for over thirty years, and has been a longtime activist in the civil rights movement. In the 1970s, he worked on Bella Abzug's Senate, mayoral and congressional campaigns with Harold Holzer. Later he served as the chief of staff for Mayor David Dinkins, a job that included managing future New York City Mayor Bill de Blasio
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