Ken Sunshine is an American public relations consultant. Sunshine founded Ken Sunshine Consultants (later to become Sunshine Sachs) in 1992, and over the past three decades the firm has acquired clients ranging from Fortune 500 corporations, labor unions, and political figures to some of the biggest household names in the entertainment, music, and sports industries.
Sunshine Sachs specializes in: corporate image programs, crisis communications, reputation and issues management, consumer and lifestyle marketing, public affairs, media relations, event promotion, and communications skills training. Throughout his long career in Democratic politics, he worked on many national and local campaigns, and served as Chief of Staff for the Mayor of New York. He has lectured widely on public relations, politics, and image management and has been a guest on television interview shows such as The Today Show, Nightline, Dateline NBC, CNN, 60 Minutes, Fox News Channel and MSNBC.
He grew up in Long Island and attended Cornell University. Before starting his own firm, Ken ran the public relations department of ASCAP, where he supervised events featuring internationally acclaimed music artists. Sunshine has advised on media consulting and public policy for over thirty years, and has been a longtime activist in the civil rights movement.
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