Kenmore Appliances is an exclusive brand of household appliances established by Sears and have been sold there for more than 80 years. The products are currently produced by numerous manufacturers such as Whirlpool Corp, GE, Panasonic, Sanyo, LG, Bosch, Electrolux, and Mabe Mexico. The brand is controlled by Sears Holdings, and owned by KCD IP, LLC, a special purpose entity created by Sears Holdings for securitization purposes. Today the brand is sold at all Sears Holdings stores, including Sears, Orchard Supply Hardware, The Great Indoors and, since 2005, at Kmart. The first Kenmore branded product was a washing machine marketed in 1927. The first Kenmore vacuum cleaners were sold in 1932, and today are currently manufactured primarily by Panasonic. Kenmore's upscale line of appliances is known as the Elite line. Kenmore also has a professional line of appliances called Kenmore Pro.
On March 12, 2010, the Kenmore brand launched its first interactive "Kenmore Live Studio" in Chicago. The entire “Kenmore Live Studio” is equipped with cameras that broadcast video via the Internet, so studio visitors, chef demonstrations, and presentations and unveilings of new products are shared in real time with those following the Kenmore brand via its social media page on Facebook. Unlike traditional Sears stores, the "Kenmore Live Studio" specifically promotes only Kenmore products.