Kenneth Roman
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Kenneth Roman, born September 6, 1930 Boston, Massachusetts, is a former CEO of Ogilvy & Mather Worldwide,[1] the advertising agency founded by David Ogilvy. He joined the firm in 1963 and served as Chairman from 1985 to 1989. After 26 years with the firm, he joined American Express in a senior communications role before becoming a consultant, board director and author. He graduated from Dartmouth College in 1952, where he was Editor-in-Chief of the undergraduate daily newspaper.
He is the co-author of two successful business books – How to Advertise (ISBN 0312318596) and Writing That Works (ISBN 0060956437). His most recent book, The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising was published by Palgrave Macmillan on January 6, 2009.[2]
He lives in New York with his wife.
[edit] Bibliography
- 2009 – The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising[2]
- 2003 – How to Advertise, Third Edition
- 2002 – Writing That Works, Third Edition
- 1997 – How to Advertise, Second Edition
- 1992 – Writing That Works, Second Edition
- 1992 – The New How to Advertise, with Jane Maas
- 1981 – Writing That Works, with Joel Raphaelson
- 1977 – How to Advertise, with Jane Maas
[edit] References
- ^ "Author: Keneth Roman". Macmillan. http://us.macmillan.com/author/kennethroman. Retrieved 2008-11-25.
- ^ a b "The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising". Macmillan. http://us.macmillan.com/thekingofmadisonavenue. Retrieved 2008-11-25.
