Kent is a brand of cigarettes. Kent's Micronite filter was introduced shortly after the publication of a series of articles in Reader's Digest in 1952 entitled "Cancer by the Carton", that scared American consumers into seeking out a filter brand at a time when most brands were filterless. (Viceroy cigarettes had been the first to introduce filters, in 1936.)
Between 1970 and 1990 Kent was the most demanded cigarette in Romania and in some parts of the domestic market used as payment or bribe. Kent was not buyable in legal shops but on the black market (having been brought by tourists, diplomats or other western visitors).