Kerala State Co-operative Consumers Federation Limited

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Kerala State Co-operative Consumer's Federation Limited
Abbreviation Consumerfed
Formation September 4, 1965 (1965-09-04)
Headquarters Gandhi Nagar, Kochi, Kerala, India[1]
Key people SRI.V.RATHEESHAN, IAS (MD Consumerfed )
Website consumerfed.net

The Kerala State Co-operatives Consumers’ Federation Ltd (KSCCF LTD) is the apex body of the consumer Co-operatives in the state of Kerala. This Apex body was registered on 04/09/1965 and started functioning on 07/10/1965. Since inception Federation has evolved to be an integral part of every sections of the community in Kerala for satisfying their daily requirement of necessary articles. Today KSCCF LTD play a vital role in Kerala’s consumer market by KSCCF LTD effective intervention in the market and supply a wide range of multiple consumer products of day to day requirements to the consumers at their highest satisfaction, through the net work of own units and more than 1,300 other units controlled by KSCCF LTD.

The Kerala State Co-operatives Consumers Federation Ltd in short called as CONSUMERFED is the apex body of the consumer Co-operatives in the state of Kerala. This Apex body was registered on 04/09/1965 and started functioning on 07/10/1965. Membership of the federation is confined to the 14 District Wholesale Co-operative Consumer Stores and the State Government. Eleven primary Co-operative Societies are admitted as Associate Members. 99% of the paid up share capital is contributed by the State Government. The sales turnover for the financial year was Rs.1227.92 crores and it is having 411 units all over Kerala. CONSUMERFED are a premier organization of the government which influences the day to day life of common men with its sincere market intervention efforts. The main objective of Consumerfed is saving the public from the exploitation by retail middleman.

  1. To make bulk procurement of consumer goods and supply to affiliated and/or other Co-operatives Societies and arrange for proper storage, packing, grading and transport of such goods.
  2. To function as agent for the distribution of consumer goods and to import consumer goods whenever necessary.
  3. To establish and run manufacturing and processing units for production of consumer goods in collaboration with or directly by itself.
  4. To undertake such promotional and technical activities which are conducive for promotion of interests of consumer movement.

Membership of the federation is confined to the 14 District Wholesale Co-operative Consumer Stores and the State Government. Eleven primary Co-operative Societies are admitted as Associate Members. 99% of the paid up share capital is contributed by the State Government.

The position of membership and share capital of Federation as on 31/03/2010 is furnished below.

Type of Member Number Share Capital District Wholesale Stores 14 64.82 Government 1 5,567.41 Other Co-operative Societies 11 0.01 Total 26 5,632.24

Management

Management of the Federation is vested with the Board of Directors consisting 18 Members, constituted by one representative each of the 14 District whole sale stores and 3 nominees of the Government and the Managing Director. The 3 nominees of State Government include the Registrar of Co-operative Societies.

Administrative Offices

The central administrative (Head office) is at Gandhi Nagar, Ernakulam. There are 7 Regional Offices as shown below 1. Thiruvanthapuram Regional Office 2. Kollam Regional Office 3. Alappuzha Regional Office 4. Ernakulam Regional office 5. Kozhikkode Regional office 6. Malappuram Regional Office 7. Kasargode Regional Office 8. Pathanamthitta Regional Office

Business Divisions

Federation has the following business divisions. 1. Triveni wing 2. Neethi/ Nanma Scheme 3. Neethi Medical Scheme 4. Neethi Gas Scheme 5. Foreign Liquor Division 6. Triveni Notebook Division 7. IT /Computer Stationery wing 8. Hurry Curry Masala 9. Copra / Paddy Procurement.

Brief description of our business activities are furnished below. The Kerala State Co-operative Consumers’ Federation was established with main objective of saving the public from the exploitation by retail / middleman. We were dealing mainly in the wholesale of Food & Grocery, Cosmetics, Household & Electrical, Textiles etc. initially, which have developed to the net work of 198 numbers of Triveni Super Markets/Little Triveni Super Stores / Mega Marts as on date. We propose to start Triveni units in every assembly constituencies of the State. The sale turnover of Triveni units during 2009-10 was Rs.188.04 Crores. The total Sales Turnover of Federation for the last 5 years is shown below. (Rupees in Crores)

       Financial Year                        Turnover (In Crore)
           2006-07                                       445.70
           2007-08                                       571.55
           2008-09                                       692.57
           2009-10                                     1,013.84
           2010-11                                     1,227.92

The Neethi Scheme started as per directions of Government of Kerala in 1997 is being successfully implemented through 1000 odd selected Primary Agricultural credit societies in all the districts of Kerala for the distribution of consumer goods at the lowest prices, especially in rural areas. Centralised purchase is being made, as far as possible, from the production centers directly and door delivery of stock is effected to the stores. This scheme has proved to be a boon to millions of rural household of the lower income group. The sale turnover of Neethi Scheme during 2009-10 was Rs.306.58 crores.

Federation started the "Neethi Medical Stores" with the assistance of Government of Kerala from 1 November 1998. Under this scheme medicines are made available to the consumers at a price less by 12 to 40% of the MRP. The role of Consumerfed in the scheme mainly is to procure and distribute medicines on wholesale basis as per the requirement of the Neethi Medical stores. For this we have set up 4 Neethi Medical Warehouses. As it was later found that the Neethi Medical stores run by Primary societies could not cater the needs of the consumers at satisfactory levels in all the places, especially in urban areas, Consumerfed has decided to enter into retail trade also by setting up directly run Neethi Medical Stores, which has got very good response from the public. At present there are 89 Neethi Medical Stores directly run by Federation in addition to the 350 odd stores run Primary Co-operative Societies. We have proposals to start Neethi Medical store in every panchayath. The sale turnover of Neethi Scheme during 2009-10 was Rs.28.25 crores.

During the year 1998 when there was acute shortage for Cooking Gas, Consumerfed, at the instance of Government of Kerala had decided to venture into the field of distribution of LPG by releasing LPG connections to consumers through Neethi Stores. As we were not had our own gas filling plant and organizational set up for the distribution of LPG at that time, we have started the distribution by sourcing LPG cylinders from two parallel private marketers, under agreement executed.

Later on Consumerfed have purchased a LPG Bottling Plant in Palakkad and supply of LPG began from there in May 2000. LPG of high quality is being distributed to more than 60,000 consumers at present, under the brand name ‘Neethi Gas’. The cylinders of L.P.G. were priced at par with the rate applicable to public sector oil companies like Indian Oil Corporation, Bharath Petroleum etc. who were getting subsidy from central government. For this reason we have incurred heavy loss in this business. Later with Government sanction we have made marginal increase in the selling rate of Neethi Gas. This helped us to make Neethi Gas business viable. “Suneethi Gas” launched in 2007 is being attracted by the consumers. Now we are undertaking the refilling for BPL on commission basis.The sale turnover of Neethi Gas during 2009-10 was Rs.5.14 crores.

During the year 2001-2002 due to the change in liquor policy of Government, Federation has ventured in the field of Foreign Liquor business. Due to the high rate of Kisth (License Fee payable to Government) and Turn over Tax rate, when compared with the trade margin permitted by Government, this business has resulted in heavy loss from the 1st year itself. The accumulated loss up to 31/03/2006 was Rs. 23.97 crores. From 2006-07 onwards we have introduced radical changes in purchase policy and matters related to foreign liquor business which give positive results. During the last 4 years this business is working in profit. At present we have 46 Foreign liquor shops. The sale turnover of Beverages Division during 2009-10 was Rs.483.48 crores.

Consumerfed have started the manufacture and sale of Notebooks in the brand name of Triveni’ engaging the skilled workers of Kunnamkulam, a rural area in Trichur District of Kerala, under our direct supervision and control. These notebooks are of high demand among the students community. We have our own godown at Kunnamkulam, constructed with the financial assistance of NCDC for the storage and distribution of Triveni notebook. The quality and price structure of these notebooks is incomparable with other brands available in the market. At the school opening seasons we conduct school markets in important centers to cater the needs of the students. The sale turnover of Triveni Notebooks during 2009-10 was Rs.11.81 cores (Including Computer Stationery).

In June 2005 we have commissioned our computer stationery unit at Kunnamkulam along with the notebook unit. All types of computer pre printed and other stationery items required for Co-operatives and Government Departments are sold here.

Consumerfed have a separate unit for the sale of office stationery items at the head office premises. Requirements of Government and other offices are met from here. We also deal in other students requirements in this unit. The sale turnover of unit during 2009-10 was Rs.6.11 crores (Including that in Triveni Stores).

Hurry Curry masala prepared and packed in our own spices powdering unit at Thiruvananthapuram is well in demand among the household.

Consumerfed are appointed as the State nodal agent along with Kerafed and Marketfed for the procurement of Copra, Coconut and Paddy under the Minimum Support Price scheme-2010 by the Government. We have started the procurement operations from 21/01/2009 and the procurement is in progress.

On getting the entire units under networking we are given the honour of “E-Consumerfed” by the Government, the 1st co-operative federation in the State to get such a status.

Audit of the Federation is conducted by Co-operative Department officers. During the last three years audit of 10 financial years has been completed which is a record in audit of Apex Federations in the State. Audit up to 2008-09 has been completed and certificate received. 2009-10 audit has also been completed and 2010-11 audit is progressing.

The Turnover in 2010-11 has increased by 872.44 crores compared to just 5 years back. After the gap of more than 10 years Consumerfed has earned profit during 2007-08, 2008–09 and 200910 as per audited accounts. We could get such stunning results through change in business policy and by adopting strict measures to reduce trade and administrative expenses.

Federation is successfully working to achieve its object of market intervention through its net work of 151 Triveni Mega Supermarkets/Triveni Super Markets/Little Triveni Super Stores/Mobile Triveni and Floating Triveni. Supply of Goods to 1,000 odd Neethi Stores run by primary Co-operative Societies, mostly situated at rural areas is done from our Neethi Scheme. The services rendered by Consumerfed through the distribution of medicine at comparatively low price provide great relief to the low income group patients to a great extent. So also Neethi Gas, Triveni Note books, Triveni Hurry Curry powder, products of Consumerfed, are well accepted by the consumers. The in-takers of unadulterated foreign liquor sold the 46 FLI shops of Consumerfed are on the increase year after year.

Since inception Federation has evolved to be an integral part of every sections of the community in Kerala for satisfying their daily requirement of necessary articles. Today we play a vital role in Kerala’s consumer market by our effective intervention in the market and supply a wide range of multiple consumer products of day to day requirements to the consumers at their highest satisfaction, through the net work of 411 own units and more than 1,300 other units controlled by us.

  • To make bulk procurement of consumer goods and supply to affiliated and/or other Co-operatives Societies and arrange for proper storage, packing, grading and transport of such goods.
  • To function as agent for the distribution of consumer goods and to import consumer goods whenever necessary.
  • To establish and run manufacturing and processing units for production of consumer goods in collaboration with or directly by itself.
  • To undertake such promotional and technical activities which are conducive for promotion of interests of consumer movement.

1 Mega/Triveni/Little Triveni/Supermarkets/Super Stores 2 Mobile Triveni 3 Floating Triveni 4 Noon Meal Unit 5 Triveni Coffee House 6 Triveni Godowns 7 Neethi Distribution Centres 8 Neethi Medical Warehouse 9 Neethi Medical Store 10 Triveni Notebook Unit 11 Computer Stationery Unit 12 Hurry Curry Spices powdering unit 13 Neethi Gas Plant 14 IMFL Shops 15 Beer Shops 16 Triveni Packaged Mineral Water 17 Vegetable Subsidy Markets 18 Nanma Stores

References[edit]