The Breeze (Basingstoke)

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For the east Hampshire station, see The Breeze (South & East Hampshire).
The Breeze
The Breeze logo.PNG
Broadcast area Basingstoke and surroundings
Slogan "Tune In Feel Good"
Frequency 107.6 MHz
First air date 16 December 2012 [1]
Format Soft AC
Audience share 9.7% (December 2009, [1])
Owner Celador
Website basingstoke.thebreeze.com

The Breeze Basingstoke is a local radio station covering Basingstoke and the surrounding area of North Hampshire, UK and is part of The Breeze Network of stations.

History[edit]

Kestrel FM[edit]

The Basingstoke station launched on 18 May 1998,[2] and is now owned by Celador. The previous owners Milestone launched a free weekly local newspaper, the Basingstoke Observer, in association with Kestrel FM in 2000.

In 2010, 107.6 Kestrel FM in Basingstoke was merged with Delta FM in Alton, Bordon, Haslemere and Petersfield. However, initially the old Delta FM frequencies has a separate Breakfast Show, hosted by Dave Trumper. Outside of weekday Breakfast the former Delta Radio frequencies shared with Kestrel FM 107.6.

By 2011, even this practice seemed to have been discontinued, with all areas receiving programming from Basingstoke.[3]

Celador Takeover[edit]

Up until 2012, Kestrel FM was run by the Tindle Radio Group but the group have sold their licence to the Celador Radio Group. Celador are a well-known film, TV and radio group, their radio stations cover most of the southern regions so Basingstoke & North Hampshire is a good location for them. Celador own The Breeze FM and Jack FM, it was undecided whether Kestrel FM will keep the name but it was decided that from 16 December 2012, Kestrel FM would be called The Breeze. The Breeze still remain in the previous Kestrel FM radio centre located in Festival Place Shopping Centre in Basingstoke where the Andover & Newbury outputs are also broadcast. The East Hampshire frequencies were moved to The Breeze South and 107.6 to the Thames Valley station.

Presenters[edit]

Syndicated Shows

Every weekday morning on the Breakfast show with Tony James, a game is played at 7:35am called 'Advert Heaven' where contestants have to guess the advert Tony is playing. At 8:10am a game called, the word is out is played where contestants hear a clip of a celebrity talking with one word bleeped out and have to guess the word.

See also[edit]

References[edit]

  1. ^ Radio Authority Pocket Book. Radio Authority. June 2000. p. 48. 
  2. ^ Radio Authority Pocket Book. Radio Authority. June 2000. p. 48. 
  3. ^ "Kestrel FM Schedule". Retrieved 2011-12-13. 

External links[edit]

Coordinates: 51°15′56″N 1°05′00″W / 51.265461°N 1.083227°W / 51.265461; -1.083227