The Nolet windmill at the factory in
Ketel One, also known as Ketel 1, (Dutch for: ) is a Pot still One liquor brand of the Nolet Distillery in Schiedam, the Netherlands. Ketel One Vodka is distilled from 100% wheat in copper pot stills, filtered over loose charcoal, and rests in tile lined tanks until ready. Ketel One Vodka is named after the original copper pot still, “Distilleerketel #1.” The alcohol content of this spirit is 40% (80 proof). The Nolet Distillery also makes Ketel One Citroen, Ketel One Oranje, and Ketel 1 Jenever.
Timeline [ edit ]
1691: Joannes Nolet opens a distillery in
Schiedam, located close to the North Sea and large grain auctions, which later became the capital for the spirits industry. 1793: Jacobus Nolet (5th generation) acquires glass and cork factories and a printing company, and then builds the windmill, known as 'The Whale.'
1867: The Nolet family acquires an interest in shipping and begins exporting spirits to the USA.
1902: The Nolet family opens a distillery in
Maryland, USA but later withdraws from the American market in the Prohibition era. 1979: Carolus Nolet Sr. (10th generation) assumes the role of Chairman.
1983: With family recipes and techniques perfected by his ancestors, Nolet Sr. develops the Ketel One recipe and launches it in the USA.
1991: Nolet Spirits USA was founded.
1992: Carl Nolet Jr. (11th generation) moves to the United States to further sales of Ketel One vodka.
2000: The Nolet Distillery develops the first ultra-premium, naturally-flavored vodka, Ketel One Citroen, which is launched in the USA.
2002: Ketel One reaches the 1,000,000 case mark.
2003: First national advertising campaign in the USA.
2008: The Nolet Group and
Diageo come together in a 50/50 joint venture to form Ketel One Worldwide B.V. 2011: Ketel One Worldwide has grown the brand to 2,000,000 cases. Ketel One is now sold in over 50 countries
In popular culture [ edit ]
In the webcomic
, Ketel One is the favourite drink of the cat Ray Smuckles. Achewood [1 ] [2 ] [3 ] [4 ]
References [ edit ]
External links [ edit ]