Ketel One

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Ketel One
Type Vodka
Manufacturer Nolet Distillery
Country of origin Schiedam, Netherlands
Introduced 1983
Proof 80
Variants Regular, Citroen, Oranje
Website http://www.ketelone.com
The Nolet windmill at the factory in Schiedam

Ketel One, also known as Ketel 1, (Dutch for: Pot still One) is a liquor brand of the Nolet Distillery in Schiedam, the Netherlands. Ketel One Vodka is distilled from 100% wheat in copper pot stills, filtered over loose charcoal, and rests in tile lined tanks until ready. Ketel One Vodka is named after the original copper pot still, “Distilleerketel #1.” The alcohol content of this spirit is 40% (80 proof). The Nolet Distillery also makes Ketel One Citroen, Ketel One Oranje and Ketel 1 Jenever.

Timeline[edit]

1691 Joannes Nolet opens a distillery in Schiedam, located close to the North Sea and large grain auctions, which later became the capital for the spirits industry.

1793 Jacobus Nolet (5th generation) acquires glass and cork factories and a printing company, and then builds the windmill, known as 'The Whale.'

1867 The Nolet family acquires an interest in shipping and begins exporting spirits to the USA.

1902 The Nolet family opens a distillery in Maryland, USA but later withdraws from the American market in the Prohibition era.

1979 Carolus Nolet Sr. (10th generation) assumes the role of Chairman.

1983 With family recipes and techniques perfected by his ancestors, Nolet Sr. develops the Ketel One recipe and launches it in the USA.

1991 Nolet Spirits USA was founded.

1992 Carl Nolet Jr. (11th generation) moves to the United States to further sales of Ketel One vodka.

2000 The Nolet Distillery develops the first ultra-premium, naturally-flavored vodka, Ketel One Citroen, which is launched in the USA.[citation needed]

2002 Ketel One reaches the 1,000,000 case mark.[citation needed]

2003 First national advertising campaign in the USA.[citation needed]

2008 The Nolet Group and Diageo come together in a 50/50 joint venture to form Ketel One Worldwide B.V.[citation needed]

2011 Ketel One Worldwide has grown the brand to 2.000.000 cases. Ketel One is now sold in over 50 countries

In popular culture[edit]

In the webcomic Achewood, Ketel One is the favourite drink of the cat Ray Smuckles.[1][2][3][4]

External links[edit]


References[edit]

  1. ^ http://achewood.com/index.php?date=01162002 Achewood – January 16, 2002
  2. ^ http://achewood.com/index.php?date=01172002 Achewood – January 17, 2002
  3. ^ http://achewood.com/index.php?date=02112002 Achewood – February 11, 2002
  4. ^ http://achewood.com/index.php?date=02242003 Achewood – February 2, 2003