|Type||Wholly Owned Subsidiary|
|Products||coffee makers, coffee|
|Parent||Green Mountain Coffee Roasters|
Keurig was founded in 1990 by Peter Dragone and John Sylvan with later support from co-founder and current vice president of Contract Manufacturing & Quality assurance, Dick Sweeney, in 1993. The founders developed the company based on brewing single cups of coffee. Brewing single cups provides for better consistency in the quality of the coffee. Keurig was a venture capital start up business, with funding from several investors. In 1996 GMCR invested in Keurig, buying a 35% interest in the company.
Keurig’s first brewer, the B2000, was made for office use and launched in 1998. K-Cup packs with tea were introduced in 2000, followed by other beverages. By 2003, there were more than 40,000 commercial brewers in American offices. The company's B100 home brewer was introduced in 2004, and the company began looking at going public. In 2003, GMCR increased its ownership percentage to 43%. In 2006, GMCR acquired Keurig for $160 million, and Keurig is a wholly owned subsidiary of GMCR.
Keurig's varieties include products from companies like Starbucks and Dunkin’ Donuts. The brewing systems have evolved over the years. In 2012, the KeurigVue brewing system was introduced, in order to increase the choices users have in brewing beverages. In 2012, a commercial version of the KeurigVue brewer was offered, which allows choice of temperature, cup size, and brew strength. Keurig also released the Rivo brewing system, the first single-cup espresso system which can froth fresh milk for lattes or cappuccinos.
The Keurig single cup coffee maker platform was named a “Brand of the Year” in the 2012 Harris Poll EquiTrend Equity Study in the “Coffee Maker” category.
Keurig sells many models for use with K-Cup packs, for household and commercial use. Licensed models from Breville, made by the Australian company of the same name, Cuisinart, and Mr. Coffee all introduced in 2010 are also available.
Keurig also sells brewers that use new Vue Packs instead of K-Cup Packs. The Vue system offers more control of the brew with a wider range of mug sizes. Unlike K-Cups, Vue Packs can be emptied and recycled after use. Some models can read the RFID tags embedded in Vue packs to select the optimal brew settings for each variety of beverage automatically and brew coffee at different strengths.
The Rivo system is another model by Keurig which offers the ability to make hot or cold espresso based beverages. Lavazza Espresso coffee packs are used with this system. Espresso size options are 1.4 or 2.8 ounces and three frothing modes include cold, cappuccino, and latte.
They brew coffee or tea by piercing the foil seal on top of the plastic K-Cup pack with a spray nozzle, while piercing the bottom of the K-Cup pack with a discharge nozzle. Grounds contained inside the K-Cup pack are in a paper filter. Hot water is forced through the K-Cup pack, passing through the grounds and through the filter. A brewing temperature of 192 degrees Fahrenheit (89 Celsius) is the default setting, with some models permitting users to adjust the temperature.
K-Cup packs come in wide range of choices. Green Mountain Coffee Roasters owns and licenses many beverage brands, offering more than 268 flavors. Some of the flavors include tea, hot chocolate, lemonades and cider and other fruit flavors.
Keurig also makes a reusable filter called the My K-Cup, allowing users to make their own beverage.
In November 2013 Keurig opened its first retail store inside the Burlington Mall in Burlington, Massachusetts. The store features the full line of Keurig machines and over 200 varieties of K-Cups to build your own "Coffee Pack". The store gave away new machines to the first 100 customers. 
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