Morley joined the Austin Rover Group in 1986 as marketing director under Canadian Graham Day, where his first project was the Rover 200 Mk2/R8 in 1989. Morley was appointed managing director of the Rover Car Group five years later, responsible for a turnover of £3.2 billion and a staff of 1100.
After leaving Rover in 1992, Morley set up Kevin Morley Marketing, whose sole client was Rover Group. Having described the motor marketing as a "bunch of expensive lunch-bandits," in 1995 Morley sold the company to Lintas.
Morley is Chairman of several private companies, and Senior Non-Executive Director of Stadium Group.He became chairman and head of Young Driver in 2009 and appeared both on the television and radio promoting it.
- "Kevin Morley". University of Warwick. Retrieved 2009-03-22.
- "Kevin Morley". speakers.co.uk. Retrieved 2009-03-22.
- "Kevin Morley". ifabonus.co.uk. Retrieved 2009-03-22.
- "Rover's linchpin contemplates life without Kevin". Campaign. 1995-06-09. Retrieved 2009-03-22.
- "Rover's Return". Daily Mirror. 2006-07-18. Retrieved 2009-03-22.
- "Secret Millionaire". unrealitytv.co.uk. Retrieved 2009-03-23.
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