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KeyEast Co., Ltd.
Native name 주식회사 키이스트
Type Public
Traded as KRX: 054780[1]
Industry Entertainment
Founded October 8, 1996 (1996-10-08)
(as Tuneboom Korea Co., Ltd. (한국툰붐 주식회사))
Founders Bae Yong-joon
Headquarters Seoul, South Korea
Key people Bae Yong-joon (chairman)
Shin Pil-soon (CEO)
Bae Sung-woong (president)[1]
Services Artist management
Owners Bae Yong-joon (34.6%)
Employees 64
Subsidiaries Contents K
Music K Entertainment
Digital Adventure Inc.

KeyEast (Hangul: 키이스트, stylized as KEYEAST) is a management agency founded by actor Bae Yong-joon.


  • October 8, 1996 - Tuneboom Korea Co., Ltd. (한국툰붐 주식회사) was established.
  • November 2003 - Tuneboom Korea was listed at KOSDAQ.
  • June 2004 - Tuneboom Korea changes corporate name to Auto Wintech Inc. (오토윈테크 주식회사).
  • March 2006 - Auto Wintech changes again to its current name, KeyEast Co., Ltd. (주식회사 키이스트).
  • July 2006 - KeyEast acquires BOF Corp. (주식회사 비오에프) and made it a subsidiary.
  • February 2008 - KeyEast advances to Japan, forming BOF Entertainment.
  • June 2008 - KeyEast organized a premium event for The Legend at the Osaka Dome.
  • August 2008 - KeyEast opens the Japanese entertainment portal BOFI.
  • January 2009 - KeyEast and JYP Entertainment established a joint venture, Holyim.
  • May 2009 - KeyEast acquires Japanese company Digital Adventure Inc. (株式会社デジタルアドベンチャー?) (TYO: 4772) and made it an affiliated company.
  • January 2010 - KeyEast and BOF Corp. merge into one company, with KeyEast as the surviving entity.
  • December 2010 - KeyEast enters the television production industry through the Korean drama Dream High.[2]
  • July 2012 - KeyEast advances to China.[3]

Current Artists[edit]



  • Hong Jin-young (2012-present)
  • The Ark
    • Jeon Min-joo (2014-present)
    • Kim Euna (2014-present)

Former Artists[edit]


See also[edit]


External links[edit]