Key 103

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Key 103
Keylogo.png
City of license Manchester
Broadcast area Greater Manchester
Slogan Your Music, Your Life
Frequency 103.0 MHz, CE Manchester DAB Multiplex, Online
First air date 2 April 1974 (as Piccadilly Radio), changed name to Key 103 on 3 September 1988 (RDS name Key 103)
Format CHR/Pop
Audience share 8.40% (December 2012, [1])
Owner Bauer Radio
Sister stations Piccadilly Magic 1152
Webcast whatsON
Website Key 103

Key 103 is an Independent Local Radio station broadcasting to the city of Manchester and the north west of England. Its output is principally contemporary pop and dance music. Formerly owned by Trans World Communications, EMAP and now by Bauer Radio, Key 103 is part of Bauer's Place Network of stations. The station is based in Castlefield, Manchester. Originally named Piccadilly Radio, from its set up in 1974, the station was renamed in August 1988 when it was decided to re-brand Piccadilly Radio's FM frequency to the new name, with a younger target audience in mind. The original Piccadilly Radio continued to broadcast on the AM frequency of 1152 kHz.

The station broadcasts on the analogue frequency 103FM, from a 4 KW transmitter on Saddleworth Moor and broadcasts on DAB Digital Radio from City Tower (formerly Sunley Tower) on the CE Manchester multiplex. Key 103's live broadcast can also be listened to from their website, but only from inside the UK.

The station won three awards at the 2008 Sony radio awards. These consisted of Bronze in the entertainment category for the breakfast show 'Toolan in the Morning', Gold in the competition award for 'Sell Me The Answer' and Gold in the Station of the Year category. As of 2008/9, Key 103 and its sister station Piccadilly Magic 1152.

Technical[edit]

Key 103 is unusual in the sense that the transmitter isn't located in Manchester, instead 11 miles to the North East of the city from a transmitter in Saddleworth which is on high ground in the Pennines. Transmissions from here began on 1974 for Picadilly radio. The transmitter radiates South and West toward the rest of Greater Manchester going into Cheshire, with signals being extensively heard into Staffordshire, Shropshire and North Wales. The DAB digital Radio signal is broadcast from transmitters located at Winter Hill and City Tower, Manchester on the CE Manchester multiplex. These transmissions are only aimed towards the city and are not as extensive as the FM frequency.

Programming[edit]

In:Demand and overnights are produced from Key 103 for broadcast on all Bauer-owned FM stations in Northern England while The Vodafone Big Top 40 is produced by Global Radio at its Capital studios in London for broadcast on 145 commercial radio stations in the UK. The weekday late show is simulcast with 97.4 Rock FM.

Local presenters
Syndicated presenters

Station jingles, sweepers, trails and announcements are voiced by Mark Chadwick

News and Sport Staff[edit]

Past presenters[edit]

Note: Karl Pilkington, star of An Idiot Abroad and The Ricky Gervais Show, has worked at Key 103.

References[edit]

External links[edit]