Key 1

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Key 1
City of license Manchester
Broadcast area Greater Manchester
Slogan Your Music, Your Life
Frequency 103.0 MHz, CE Manchester DAB Multiplex, Online
First air date 2 April 1974 (Piccadilly Radio), 3 September 1988 (Key 103), 5 January 2014 (Key 1)
Format CHR/Pop
Audience share 8.40% (December 2012, [1])
Owner Bauer Radio
Sister stations Key 2
Webcast whatsON
Website Key 103

Key 1 is a local radio station owned and operated by Bauer Radio as part of the City 1 network. It broadcasts to Manchester from studios in Castlefield.


Originally named Piccadilly Radio, from its set up in 1974, the station was renamed in August 1988 when it was decided to re-brand Piccadilly Radio's FM frequency to the new name Key 103, with a younger target audience in mind. The original Piccadilly Radio continued to broadcast on the AM frequency of 1152 kHz.

The station broadcasts on the analogue frequency 103FM, from a 4 KW transmitter on Saddleworth Moor and broadcasts on DAB Digital Radio from City Tower (formerly Sunley Tower) on the CE Manchester multiplex. Key 103's live broadcast can also be listened to from their website, but only from inside the UK.

The station won three awards at the 2008 Sony radio awards. These consisted of Bronze in the entertainment category for the breakfast show 'Toolan in the Morning', Gold in the competition award for 'Sell Me The Answer' and Gold in the Station of the Year category. As of 2008/9, Key 103 and its sister station Piccadilly Magic 1152.


The DAB digital Radio signal is broadcast from transmitters located at Winter Hill and City Tower, Manchester on the CE Manchester multiplex. These transmissions are only aimed towards the city and are not as extensive as the FM frequency.


The majority of programming is broadcast and produced from Key 1 studios in Castlefield. However some is shared from sister stations Metro Radio 1 in Newcastle and Forth One in Edinburgh. The Vodafone Big Top 40 is produced by Global Radio at its Capital studios in London for broadcast on 145 commercial radio stations in the UK.

Station jingles, sweepers, trails and announcements are voiced by Mark Chadwick.


External links[edit]