Keystone (beer brand)
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Keystone beer is a product of the Coors Brewing Company in Golden, Colorado. It was first introduced in Chico, California in September 1989. Keystone can be found in can, keg, and occasionally bottled form. It is commonly labelled as "college beer" due to it being very inexpensive and thus popular with young adults in the United States.
The current advertising slogan for Keystone is "Always Smooth, Even When You're Not." The official slogan was formerly "All Stones Must Be Thrown," and it was marketed as "bottled beer taste in a can" (due, according to Coors, to their use of specially lined cans). Another slogan used for Keystone Light called it the "Never Bitter Beer," with commercials touting it as a remedy for "Bitter Beer Face."[1] A promotion campaign for Keystone that ran in late 2008 involved the "Legend of the Keystolope," and depicted as a keystone can with deer horns. The back of the 30-pack box had the following text:
"The Keystolope is thought to have originated when a hunting party left behind a single can of Keystone Light somewhere in the Colorado wilderness. The lost can made a new life for itself among the woodland creatures. Much sought after but seldom seen, the Keystolope can be identified by its impressive rack, and would be a prized addition to any trophy room."
The promotion also offered to send Keystone drinkers an actual Keystone Light can that had had horns added, for a few dollars.
Four varieties of Keystone have been produced:
- Keystone, found with a bright red label
- Keystone Premium, found with a maroon label
- Keystone Light, found with a blue label
- Keystone Ice, "ice brewed ale", found with a black label.
Though Keystone Premium exists, it is rare[citation needed]. The "Light" and "Ice" versions of the beer are far more prevalent and readily available for retail across the United States.
The high alcohol content along with the cheap price leads to it being highly consumed during parties and beerpong, all over the U.S.
[edit] Nutrition information
| Beer | Calories | Carbohydrates (g) | Protein (g) |
|---|---|---|---|
| Keystone Premium | 108 | 5.9 | 0.7 |
| Keystone Light | 104 | 4.9 | 0.7 |
| Keystone Ice | 143 | 7.6 | 0.9 |
